Marketing Daily Editions for January 2017
Marketing Daily - Tuesday, Jan. 31, 2017
Sony Takes Writedown; Entertainment Revamp Begins
For First Date With Oscar, Walmart Is All About Storytelling
Wendy's' First Super Bowl Ad Takes On Rivals' Frozen Beef
Tide Joins List Of P&G Brands On Super Bowl
Heinz Petitions To Make Super Bowl Monday A National Holiday
Ford Strongly Criticizes Trump Travel Ban
M&M's Teams With KAWS For Anniversary VR Video
Nationwide, NFL Renew Partnership
5 Bad Marketing Habits To Kick In 2017
Nike CEO Speaks Out Against Muslim Ban
NBA Partners With Jack Daniel's
Walgreens Delays Rite Aid Deal Again
Garrett Brands Buys Frango Chocolate From Macy's
Benefit Cosmetics Intros 'Brow Translator'
Marketing Daily - Monday, Jan. 30, 2017
Tech Industry Reeling, Reacting To Trump Immigration Order
Opposition Branding: At Least One Campaign Sees Some Lyft
'It Must Be The Philly' Debuts In U.S.
Snuggle Bear Sings Sweet Nothings
Pedigree Gears Up For Puppy Bowl
Millennials Prefer Practicality Over Luxury In Cars
The Only Day For Advertising
What's Ahead For Apple In Q1 Earnings Report?
Ford Looks To Reinvent Self As Transportation Solutions Provider
Mexico Plans Boycott Of U.S. Brands
Google's Pixel Looks Strong, Despite Demand Issues
Consumers Flock To MickeyD's 'Special Sauce' Online
Marketing Daily - Friday, Jan. 27, 2017
Azure Skies For Microsoft's Cloud
Hidden Valley Gets Real In First Positioning Shift In A Decade
Yellow Tail Gets Around A-B Super Bowl Exclusivity
Super Bowl Spending Expected To Decline
Mr. Clean Gets Fresh In Super Bowl Spot
Aldi, Lidi, Google Tops in Simplicity Index
Oprah, Kraft Heinz Form Joint Venture
Heinz: No Super Bowl Ad, But Employees Get A Day Off
P&G Changes Pampers Claims After Complaints
Louis Vuitton Combines Luxury With Street Cred
John Malkovich Returns To Super Bowl
Marketing Daily - Thursday, Jan. 26, 2017
J&J Acquiring Actelion For $30 Billion; R&D Spin-Off
Honda, Time Inc. Sponsor Pop-Up For NHL All-Star Game
Febreze Pays Homage To Odors
Favre Stars in B-Dubs' Multichannel Pre-Super Bowl Campaign
Olay Tries To Rebuild Interest In Fading Anti-Aging Category
Affluents Feel Good About 2017 Prospects
Snickers To Air First Live Super Bowl Ad
The CMO Agenda For 2017: Make Marketing Creative Again
Ford Hires Apple Marketing Exec
Bob Evans Divests Restaurant Unit
Like It Or Not, Autonomous Cars Are Coming
Ex-Manager Reveals Chipotle Secrets
NBC Sports Gives NHL Big Screen Treatment
Can Uber Slow Cash Burn?
Marketing Daily - Wednesday, Jan. 25, 2017
Trump Pushes 'Build Plants' Theme In F2F With Auto Execs
With New CEO Aboard, Mattel Aims Barbie At Dads
Yoplait 'Recreates Childhood' For Revival Of Custard Line
Chicago Bulls Release Snapchat Film
Gronkowski, Durant Bring Sports-themed 'Shark Tank' To Go90
Digital Customers Less Loyal
PepsiCo Pushing 'Premium' Water In Super Bowl Ad
Walmart Throws Hat Into Car Sales Ring
Lexus Debuts Extended Super Bowl Spot
Liberty Mutual Turns Safe Driving Into A Competition
Investors Focus On Companies' Farm Animal Welfare Policies
Companies Offer Antidote To Stressful Travel
Marketing Daily - Tuesday, Jan. 24, 2017
Judge Blocks Merger Of Aetna And Humana On Antitrust Grounds
Bud Light Unveils First 'Famous Among Friends' Ad
Vionic Shoes Walk Toward Fashion, Away From Pain Relief
Geico, Verizon, McDonald's Are Tops In Ad Awareness
Duracell Trusts In Its Power
Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
McDonald's To Focus On Tech, Coffee, Value
Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge
Pharma Campaigns To Dispel Bad Reputation
Warby Parker Sees A Future In Brick, Mortar
Sale Delay Drags Out Long Goodbye For Yahoo's Mayer
Lane Bryant CEO Out After Just A Few Months
Marketing Daily - Monday, Jan. 23, 2017
Samsung: We Take Responsibility But It's The Batteries' Fault
NBA Launches Spot Featuring Celtics Star
Trolli Unleashes 'Beardsketball,' Using Snapchat Spectacles
Q&A: In Trump Era, Brands Should Engage Fans, Forget Haters
Consumers Continue Love Of Gaming
Fifth Third Bank Selects Empower MediaMarketing As New Media AOR
P&G Q2 Profit Up 146%, Sales Down 0.3%
How To Instantly Repair The Media Economy
New McDonald's Big Mac Sizes Go National
J.C. Penney Scores With Nike
Head & Shoulders Starts Recycling Effort, A First
Marketing Daily - Friday, Jan. 20, 2017
Golf World Bawls Over Scarcity Of Costco Ball
Hyundai, Kia Announce Super Bowl Plans
Target Names New CMO, Dives Into Soccer
Ryan Lochte Makes 'Clean Start' For PowerBar
Brand Intimacy Is An Indicator Of Success
Millennials, Gen X Have Different Car-Buying Attitudes
Mondelez Sells Vegemite, Other Brands
Paul McCartney Sues Sony Over Beatles Rights
Verve Clicquot Intros Innovative Packaging
In-flight Wi-Fi Makes Small But Steady Gains
Marketing Daily - Thursday, Jan. 19, 2017
Netflix Has Boffo Q4 2016; Content, Global Rollout Pay Off
Acura Offers High-Tech VR Experience At Sundance
Wix Sells The Action In Super Bowl Spot
Reebok Hinges 'Show Of Hands' On Human Handshakes
84 Lumber Preps Super Bowl Spot
The Next Starbucks? Baltimore Agency Opens A Coffee Shop
Kawasaki Ends Show Backing Due To Trump Involvement
Intel Super Bowl Ad Sets Low Bar For Other Advertisers
GM Pays $1 Million To Settle Charges In Defective Ignition Switch Scandal
Lexus Jumps On Super Bowl Bandwagon
Apple's Original IPhone Is Officially Useless
Anheuser-Busch Announces Super Bowl Plans
Five Illegal Uses For Alexa
Hunting For Unicorns In The NBA
Marketing Daily - Wednesday, Jan. 18, 2017
Google's Margo Georgiadis Takes The Controller At Mattel
Ram Trucks Launches Brand Campaign
Neil Patrick Harris Hypnotizes In Latest Heineken Light Ad
Purina Pro Plan Rolls Out Bracket Challenge
Number Of Cell Phone-Only Households Increasing
In A First, Steve Jobs Is Featured In Spots Not Promoting Apple
Branson Talks About His Vision For Virgin Sport
Cadbury To Bring Oreo Creme Eggs To U.S.
Nike Marks MLK Day With Two Partnerships
Lexus Returns To Hollywood With Valerian Skyjet
Automakers' Decisions Pre-Date Trump
« Previous Entries