Executive volunteers help entrepreneurs grow their businesses.

I got to thinking about this opening line from the class novel A Tale of Two Cities as I was looking at the disparity of live broadcast coverage of the London Olympic Games. Chances are pretty good that you are one of over 32 million Americans who has tuned into the Sumer Olympics on NBC. Chances are also pretty good that you may have been one of the millions of NBC viewers using #NBCFAIL because of a severe time delay of coverage here in the U.S.

Kobe Bryant recently sparked a debate when he intimated that the current U.S. senior men's basketball team could have beaten the famed Dream Team of 1992. For sports fans and talking heads, it's the best of topics: inexhaustible angles and no tangible way to settle the argument.

Brand marketers have it tough. There are so many complexities to consider. You do TV, mobile, print, digital, POP, promotion, PR. You have to measure awareness, brand lift, conversions, ROI, intent to purchase, likelihood to recommend and more. Marketing movies, in some ways, is a very simple science for a complex art. Movie marketing, I will argue, is all about the trailer.

Today, I'd like to introduce you to another clever and creative career move: Former Hollywood Reporter columnist and current Deadline.com contributor Ray Richmond is taking his talents as a print journalist to the fortune cookie business. Richmond is the author of several books, including The Simpsons: A Complete Guide to our Favorite Family. He's also a frequent guest on radio and TV talk shows and is known in entertainment circles for his clever comebacks and quick wit.

Nearly all the entertainment brands I have worked with are always looking for better and more efficient ways to connect with audiences. In many ways it's a bit like Roy Scheider as Brody, saying he needs a bigger boat to catch the shark.

With a variety of technology to choose from, retailers have more vehicles than ever to help convey the brand story in an entertaining way. Brick-and-mortar experiences offer shoppers a portal to step into the brand's world in a way that online simply cannot replicate. For that reason, even online-only retailers such as Piperlime, eBay and Amazon, have dipped their toes into the realm of brick-and-mortar.

Hey, all you Shonda Rhimeses and Jerry Bruckheimers in the making: I can now answer the burning questions at the end of my last column on NATPE PitchCon: Did I attend PitchCon and learn the secrets of the perfect pitch? Yes! Did I score a major TV deal and forget the little people who got me there? Keep reading.

Last week a lot of marketing entertainment folks were preoccupied with the annual madness of E3 with it's massive crowds, booth babes and enough flashing lights to give anyone a seizure. While there is certainly business to be done at E3, if you can cut your way through the throngs of gamers, I would say there is as much or more business for entertainment brands at Apple's annual World Wide Developers Conference -- WWDC.

I know this is a marketing entertainment column, and my expertise is in that area, but today, I'd like to play the role of aspiring television creator instead. You see, it's always been on my bucket list to work in the production side of the business.