• It Takes A Village
    Green marketing is no longer solely the responsibility of the marketing department. Successful marketing actually depends on, well, the new marketing team; the members of that team however, may surprise you.
  • The Awareness Customer Is A Revolution
    Among Awareness Customers, the Concerned Caregivers and the Millennial Generation are moving through a self-directed path that uses social media in a starfish problem-solving process of learning, experimentation and then procurement.
  • Water Weight
    Ignoring the blue movement could cost your green campaign.
  • CSR As Branded Content
    Traditional marketing is simply no longer sufficient in connecting with consumers. This new reality demands a new approach to engaging them, which is where CSR as branded content comes in.