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    Green marketing is no longer solely the responsibility of the marketing department. Successful marketing actually depends on, well, the new marketing team; the members of that team however, may surprise you.
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    The Awareness Customer Is A Revolution
    Among Awareness Customers, the Concerned Caregivers and the Millennial Generation are moving through a self-directed path that uses social media in a starfish problem-solving process of learning, experimentation and then procurement.
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    Water Weight
    Ignoring the blue movement could cost your green campaign.
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    CSR As Branded Content
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