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    Frugality And Social Status Trump Altruism
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    Establish Permanence In Changing Times
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    It's Easy Being Green
    One piece of advice for anyone designing a green marketing campaign is to use your intuition, gut and heart. Just like a good creative director can sense when ad copy has hit the right balance of hype and restraint, a green marketer must be able to identify and feel when it has struck the right human chords.
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    Recession's Impact On Eco-Friendly Marketing
    As aspirational consumers desert high-profile stores like Whole Foods, preferring saving money to being seen, a whole new group of consumers is ripe to take their place.
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