In my last post, I talked about the Climate Change Declaration, a statement signed by 40 large companies such as Intel and Starbucks, urging lawmakers to come together and tackle climate change. To be more accurate, I was kvetching that despite the fact that major corporations including GM had signed the Declaration, the news media was not reporting any of this.

It may sound like something Don Draper would say, but the most iconic brands speak to the heart and trigger an emotional reaction. According to a recent study by the firm Havas, it turns out that the brands that are considered more meaningful in our lives and communities also do better financially - outperforming the stock market by 120%.