• MARKETING: GREEN
    'Tackling' Climate Change
    How a single word helped catalyze global action, and what today's green marketers can learn from it.
  • MARKETING: GREEN
    Why 'Going Lean' Is The New Green
    With over 25 years of experience as a sustainability consultant and the author of books on green marketing and eco-innovation, Jacquie Ottman has an eye for understanding trends. As she sees it, the next movement in green marketing is about focusing on waste reduction.
  • MARKETING: GREEN
    The Half-Naked Fakir's Guide To Environmental Action
    Last weekend, my family sat down to enjoy a three-hour history lesson: "Gandhi," the award-winning movie about India's most famous political figure, by Richard Attenborough. For my wife and me, it was a long-overdue revisit: for my kids, it was an introduction to an India they never knew and never imagined, a time when the very idea of India as a country was shaped, twisted and forged.
  • MARKETING: GREEN
    5 Tips To Use, Re-Invent And Reap The Rewards
    Feeding innovation and creativity is critical for creating new, sustainable business models that are also profitable. For the second installment on earth-friendly business models identified by the Brooklyn, N.Y.-based think tank and strategic advisory firm, SustainAbility, we're focusing on a model that is based on "rematerialization" (use and reuse of materials as a means of reducing materials and energy related costs throughout the production cycle).