According to economists and pundits, the economic recovery is now well in motion. The federal government declared an end to the great recession in 2009, and consumer spending is slowly returning to higher levels.

With Earth Day 2015 just around the corner and increased attention focused on recycling and environmental issues, more and more brands now look to get their environmentally friendly products in the hands of "green moms" - women who avoid the convenience and accessibility of traditional products, choosing instead to look toward the environment or the health of their families when selecting products.

"Doubt is our product since it is the best means of competing with the 'body of fact' that exists in the minds of the general public. It is also the means of establishing a controversy."