• MARKETING: GREEN
    3D Printing On The Moon With Moondust 'Ink'
    As unbelievable as it might sound, in our lifetime, housing structures will be "printed" on the moon, using moondust as "ink."
  • MARKETING: GREEN
    The Biggest News On Climate Change
    Did you know that 40 very large global companies, including titans of American industry like GM, Intel, Levi's, Starbucks, Nike and eBay, signed a Climate Change Declaration that states that tackling climate change is one of our biggest economic opportunities - and the right thing to do? The reason you haven't heard about it is because there's been almost no media coverage of it.
  • MARKETING: GREEN
    Consumer Decisions in a Green Market
    Forget buying a lottery ticket, the future is looking green. As the United Nations' environmental agency (UNEP) reported this week, the global market for low-carbon and environmentally-friendly goods and services is projected to triple to $2.2 trillion by the year 2020. While "green trade" still only represents a fraction of the global market, the numbers don't lie: trade in certified products and environmental goods and services is on the rise.
  • MARKETING: GREEN
    Hospitality Industry Reduces Print And Increases Mobile
    Mobile spending is forecasted to increase across a range of industries as the year progresses. Retail marketers, especially, have already seen the value of mobile advertising and are using it as a platform to drive sales. However, for some areas of the hospitality industry, mobile has served a very different purpose. By infusing mobile into daily business practices, hotels and restaurants further their sustainability efforts while improving the overall experience for the consumer.