• MARKETING: GREEN
    How To Sell Clean Energy And Green Products When They Cost Less
    Marketing clean energy or any green product has always had to rely on overcoming the fact that the consumer would pay more.
  • MARKETING: GREEN
    Using Storytelling To Change Consumer Behavior: Q&A With Unilever's Jonathan Atwood
    At the 2013 Yale-Interbrand Sustainability Marketing Conference: The Power of True Stories, I connected with Unilever's Jonathan Atwood, VP for sustainable living and corporate communications, to discuss how one of the world's leading suppliers of food, home and personal care products uses storytelling to share its sustainability journey and change consumer behavior.
  • MARKETING: GREEN
    Plug And Play
    I'm feeling slightly more virtuous today. It's not because I got up early and worked out (though I did). It's not because I filed all my expense reports ( I have not). No, I am on the verge of making a move from the internal combustion engine to one more befitting the century we live in.
  • MARKETING: GREEN
    3 Ways To Share Your Passion In 2014
    If your organization supports sustainability and a commitment to earth-friendly practices, the start of a New Year is a good time to reignite your company's positioning and adherence to making the world a better place. The collective social consciousness is expanding as customers seek out products and services that are aligned with their desire to "do their bit" for the environment and be good corporate citizens. Content marketing is one of the best ways to let stakeholders know how your company or brand is doing to support "green." This includes an editorial approach that puts a priority on powerful content ...