With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what truly underpins all social media, and much of the web itself.

We've been saying it for years: green is good for business. But as the Carbon Disclosure Project's (CDP) annual Global 500 reported last week, green isn't just good for business -- it's great for business and positively impacts the bottom line.

There's a "green gap" that exists between what consumers say and what they actually do when it comes to sustainable living. There's a certain stigma that comes with being green, and because of that, there's also exclusivity. People around the world want to say that they're green, but because of the green gap, aren't sure how to actually achieve it.

I always feel a bit deflated when I meet someone and they ask, "How's your bulb organization?" or refer to me to others as "The Bulb Guy."