As marketers, we are expected to be masters of the well-turned phrase, the catchy tagline that makes people laugh and think and remember our brand above all others. Sometimes that's true, but if we are to be honest, we could all learn from the politicians, those wonderful people who polarized a debate on reproductive rights as "pro-life" vs "pro-choice." As much as my personal vote would differ, I have to say it's hard to stand up and say one is not for life. Or the Cassandras who dubbed governmental oversight of health insurance "death panels," which would decide when to …