• MARKETING: GREEN
    Hey, Marketers! Wake Up And Smell The Green
    There's good news and bad news for marketers in the latest report on sustainability and new business models from the Economist Intelligence Unit. In late 2013, the report surveyed 285 senior executives, mostly in Asia-Pacific, Europe and North America, on their approaches to corporate sustainability, their experiences in measuring and reporting sustainability outcomes, and their plans to explore new business models to ensure long-term sustainability.
  • MARKETING: GREEN
    Marketing Red And Green
    This year, like the last several, consumers are focusing more on making ends meet than making the world greener ... except as it applies to their pockets. They are not less concerned about sustainability or greedier than in the past, it's just been tough few years.