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    If you think that garnering "likes" and monitoring how many times your green content is shared across social media platforms is the Holy Grail, then think again. Consider that it simply means that your customers perceive it as accessible, engaging and useful, but it may not actually be moving the needle and contributing to your brand's bottom line. Research indicates that marketers are not confident in the effectiveness of their content marketing almost half the time, but that it is a medium or high priority for 90% of survey respondents.
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