I’d like to modify the philosophical query, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” to ask: if a tree is recycled in a forest and no one ‘Likes’ it on Facebook, does anyone care? This week, pollster firm Harris Interactive released the findings
from the 13th annual Reputation Quotient study, which is described as measuring and ranking the reputations of the 60 most visible
companies in the United States. It’s an interesting evaluation of corporate reputation, not only for the findings it produces, but additionally for ...