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    Finding Right Balance In Sustainable Supply Chain Messaging
    These days it's easier to count the companies that are not taking sustainability action than to count the ones who are. However, there is a wide variance in how (or if) brands are communicating about their world-friendly efforts.
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    Are We Getting Closer To All-in-One Wearable Tech?
    People tend to fall into one of two categories when it comes to wearable tech: those who scramble to purchase and try them out, and those that just don't get it. But maybe the slow adopters don't want to contribute to the tech waste left behind with every generation of improvements.
  • MARKETING: GREEN
    Superbowl Sunday And The Battle Of Niche Vs. Mass
    When over 100 million people shush each other and edge up on their seats during commercial breaks on Superbowl Sunday, they will expect to be entertained. Anything less than a guffaw or awe will be disappointing.