• MARKETING: GREEN
    Climate Change Denier's Estate Could Go Underwater - Literally
    On Wednesday the Obama administration announced a new website created with data visualization tools to make it easier for Americans to see the effects of climate change on their communities that are all but certain to occur within the coming years. True to a government-made website, Climate.data is hard to use, but after a bit of tinkering I was able to find an interesting mapping tool that showed the likely impact of sea level rise on coastal communities.
  • MARKETING: GREEN
    New Study Finds Social Media Best Practices for Sustainability Storytelling
    Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and notably to discuss sustainability initiatives, programs and progress. Alongside the rise of sustainability storytelling, social media has become a valued tool to bring corporate initiatives to life in the digital age.
  • MARKETING: GREEN
    The Impossibility Of Ending
    "People change the world," writes Elizabeth Kolbert, in her excellent and very frightening book, The Sixth Extinction: An Unnatural History. As you may have guessed if you read this column, she doesn't mean in a good, Joan of Arc-Gandhi-Dr.King-Einstein way. In the history of life on earth, there have been five extinctions. But none as great as the one we are now engineering through our population, our technologies and, finally, by our refusal to think beyond short-term gratification.
  • MARKETING: GREEN
    Trade Secrets From An Eco-preneur - Aligning With Sustainable Causes
    Many brands today are looking to align themselves with sustainable causes, but may be challenged and confused by how to make it happen. As a follow-up to last month's post, "Is a Sustainable App in Your Future?," I interviewed Tom Corbett, general manager at Indiecentive.