• In Earth Day T-shirts, The Medium Is The Message
    Companies are already making plans for Earth Day. There will be nationwide events and media opportunities to show corporate concern for the environment and their communities. Depending on one's viewpoint, Earth Day will be a PR obligation or a marketing event to show how your product will save lots of trees.
  • Social Plays Vital Role In Corporate Responsibility, Green Initiatives
    Having successful green initiatives and sustainability programs can have a powerful effect on brand loyalty and brand awareness. And that can truly drive some positive social buzz.
  • Back To The Future
    The best green marketing campaigns of 2010 and where they can go next.
  • One Small Step: Tapping Into Community-Based Efforts To Save Energy
    There are different approaches to attempting behavior change, such as incorporating prevention strategies into outreach efforts or instituting programs and policies to drive specific behavior. Working to establish and convey certain social norms -- or accepted standards for behavior -- can also be particularly effective.