• MARKETING: GREEN
    What Sells In U.S.: Products That Are Simply Better (And Happen To Be Greener, Too)
    In a recent survey of American consumer attitudes, "green" came in dead last on the list of valuable brand attributes. Of countries surveyed, the U.S. continues to rank as the least sustainable on the Greendex. The simple truth is this: if you want to sell sustainability in America, don't lead with sustainability.
  • MARKETING: GREEN
    Capping California
    Much has been said about the liberal, progressive mindset of the state of California. Well, the state that has set the environmental standards for the rest of the country, and the world, is now about to face a real test of its beliefs, right where it hurts: in the wallet. The initial results don't bode well.
  • MARKETING: GREEN
    Forget Innovation - Green Products Drive 70% of New Product Growth
    A recent Boston Consulting Group (BCG) research report showed responsible products accounted for two-thirds of grocery product growth in 2013. That's a pretty incredible number considering how grocery brands have been struggling.