• MARKETING: GREEN
    Chipotle Gives New Life To Paper To-Go Bag
    There are many environmentally harmful habits I still need to stop (e.g., drinking pod coffee), but like many other tree huggers, I have become obnoxious about avoiding one-use bags. On days I forget my cloth grocery bag (most days), I can be seen wobbling through the streets of Los Angeles, precariously balancing a milk jug on top of a cereal box on top of toilet paper.
  • MARKETING: GREEN
    Tech Helping Medical Devices Go Green
    Even if we're loathe to admit that climate change is a thing, it makes sense for those who use the most energy to do what they can to keep their carbon footprint in check, which puts the medical industry right up near the top of the list.
  • MARKETING: GREEN
    How To Penetrate A Reality Distortion Field
    It may come as a surprise to those of us who consider ourselves au courant with the state of the world, not to mention sane, that there are still people out there who would deny the reality of human-caused climate change. So imagine how you might feel upon encountering voices that say global warming is actually good for humans.
  • MARKETING: GREEN
    The 'New And Improved' Sustainable Development Goals. Why Should Brands Care?
    I spent two intense days at the Social Good Summit in New York last week and left feeling both exhausted and exhilarated. The exhaustion was the result of attending six hours of back-to-back sessions with no break, listening to an impressive mix of leaders from business, government, the entertainment world, NGOs, start-ups and civil society talk about the challenges confronting the world today. These leaders have established 17 ambitious sustainable goals for the world to accomplish-in only 15 short years. The exhilaration came from feeling empowered to think about new ways to tackle some of these goals using the powerful ...