MARKETING: GREEN
by Deb Boyda on Feb 23, 1:34 PM
Brands with genuine green mojo muscle to flex should go for it. It can add a shot of adrenalin to your business. But ask yourself these questions before putting your green mojo on the center stage.
MARKETING: GREEN
by Jacquelyn A. Ottman on Feb 16, 9:52 AM
Under the new rules, the currency of sustainable branding is innovation, flexibility, and heart. I have formulated seven strategies which I believe can help businesses address these deep-seated and lasting changes in consumer sensibility. Reflecting our learning from working with sustainability leaders over the past 20-plus years, they can be summarized as follows.
MARKETING: GREEN
by Michael Martin on Feb 8, 8:15 AM
Marketers need to lead consumers, not follow them, in order to fulfill the sustainability promise of the Green movement.
MARKETING: GREEN
by Stuart Hickox on Feb 2, 6:49 AM
In the same way that you are trying to compete for market share in your sector, you must work at obtaining a share of the volunteer market. Think about volunteers as another segment of your target audience -- those people who may become potential spokespeople for your community-based social marketing campaign. <
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