MediaDailyNews Editions for December 2014
MediaDailyNews - Tuesday, Dec. 16, 2014
Mars Is Conducting Global Media Planning Review
Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Local Ads Propel Uptick Of Outdoor Revenue
Hyundai Makes Music 'Times Square' For Its Marketing
Sideswipes: Nobody Needs You To Ask If You're Authentic
Just What You've Been Wishing For: Maurice Levy And An Interactive Claw
For Holidays, Bloomingdale's Turns Zoomingdale's; Macy's Sells High-Tech Wallet
The Next Big Thing Is Small
Dutch Officials Demand Google Revise Privacy Policy
Can We Ever Watch 'The Cosby Show' Again?
Toyota Plays Fantasy Football With Yahoo
Ad Viewability: Verify It's Human, Not Fraud
IDG TechNetwork Expands Programmatic Media Buying Into China
Twitter Activity Peaks After TV Showings
L7 Time-Shifted TV Rises, 'Gotham' Skyrockets
Posterscope Acquires OOH Plus, Launches Posterscope Latin America
Foursquare Launches App For iPad
GroupM's Modi Partners With Videology For Programmatic TV
Conan's 'Team Coco' YouTube Site Passes 1B Views
MediaDailyNews - Monday, Dec. 15, 2014
Facebook Takes On Search, Abandons Microsoft Bing
Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
They Is Gone, But Not Forgotten
Bloomberg News, 'Bloomberg Businessweek' To Merge Online
Truth, The Partial Truth And Definitely Not The Whole Truth
Consumers Want Easy Access To TV Listings Online
Tablet Use Still Growing Faster Than Other Devices
Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
Auto Ads, Holidays Dominate November's Programmatic Cost Index
Talk, Court TV Shows Record Viewer Uptick
Judge Refuses To Dismiss Text-Spam Lawsuit Against Yahoo
Programmatic TV Still More Talk Than Action
Why You Should Only Check Your Email 3 Times a Day
AdWords Editor Features Explained
Facebook Fighting Search Warrants In Court
TV Automation is Already Here -- Retire The Fax Jokes
In Crude Fox Slogan, 'Dick' Doesn't Necessarily Mean 'Detective'
MediaDailyNews - Friday, Dec. 12, 2014
Instagram Thrives, Surpasses 300 Million Users
Jolly Good Is What They Say About November Spending
LinkedIn's New Home Page Enhances User Info
DigitasLBi Poaches Scott Donaton For New Chief Content Officer Post
Outdoor Ads Boost Mobile Connectivity
The Ruling Class And Delta: The Wings Of Econo-Man
Google To Close News Service In Spain
Let He Who Is Without Sin Cast The First Stone: Digital Version
Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies
Adobe Acquires Stock Photo Site Fotolia For About $800 Million
Cord Cutting Rises, Consumers Prefer A La Carte TV Model
Mindshare Wins $40 Million Nordstrom Media AOR
Publicis Groupe Acquires Content Marketing Shop Relevant24
Millennial TV Viewing Differs Via Ethnicity, Gender
Consumers Want More Flexibility From Cable Companies
The Agency POV On Mobile Marketing in 2015: Creativity, Attribution And Integration
MediaDailyNews - Thursday, Dec. 11, 2014
Global Ad Spend Forecast To Increase Nearly 5% In 2015
The Axis Of Marketing: Data + Content
Lower TV Ratings? No Problem, We Sell To Netflix
Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
Tech Companies Warn Against Treating Broadband As Utility
Walgreens Offers Virtual Doctor Visits Via App
Facebook Brings Twitter-Like Features To 'Trending'
'Don't Buy This Jacket' Email Helped Patagonia Sell a Lot of Jackets
People Are Even More Dependent On Phones
Connected TVs Rise To 168 Million In U.S.
MRM//McCann Wins OppenheimerFunds AOR
Dove Men+Care To Advertise In The Super Bowl
Virool Adds Nielsen Online Campaign Ratings To Platform
InPowered Guarantees Native Ad Engagement
Programmatic Will Become More Transparent In 2015
Facebook Tools Offer Improved Targeting
Google Hangouts Gets Smarter
Clarification: Sharethrough's Ad Viewability
Facebook's AI Team Takes Aim At Drunk Posting
Social Media Is Literally Addictive
MediaDailyNews - Wednesday, Dec. 10, 2014
U.S. Share Of Global Ad Spend Falls To Less Than A Third
Can You Hear Me Now?
Rentrak Granted Patent For 'Stickiness'
Frequent Sharers Not Representative of Customers
Native Ads Need Privacy Disclosures, BBB Warns
'8' Reasons To Read About This New Video Platform
Live TV Viewing Dips, Mobile Rises
Facebook Uploaded Videos Outpace YouTube
CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Watchdogs Ask FTC To Investigate Social Media Campaign For Ring Pops
Brands Set Rules to Manage Email Frequency
Marketing All Star: Tom Bick
Discovery Touts Global TV As Key To Fiscal Health
Telemundo, Mashable Team For Spanish-Language Content Hub
Piolin Returns To Broadcast Radio
HBO To Launch As Standalone, Kick-Starts New Marketing Campaign
Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
Snapchat Taps Khan As Chief Strategy Officer
Correction: 'InStyle' Audience Is 10 Million
Brands Concerned By Google Viewability Study Warning
MediaDailyNews - Tuesday, Dec. 9, 2014
Marketers Could Lose $6.3 Billion To Bots In 2015
CBS/Dish Deal: No Skipping Ads With AutoHop
CBS' Poltrack Forecasts Flat Growth For Broadcast Ads
Sorrell: Competitors Should Clarify Their Revenue Pictures
Sideswipes: How Can I Not Have My Current Experience?
Outfront Creating Digital Platform For Outdoor Ads
'People' Taps Poshly For Consumer Intel
Facebook Tweaks Graph Search, Ups Mobile Functions
JWT Acquires Indie Digital Shop Heyday
Will Facebook Graph Search On Mobile Help Brands Improve Campaign Performance?
EBay Experiments With Programmatic-Only Service
TV's Share Of Global Ad Spend Has Peaked
Number Of UK Homes With Television Falls For First Time
Why 'Programmatic' Is The Word Of The Year
Mobile Traffic Behind 'Dark Social'
MediaDailyNews - Monday, Dec. 8, 2014
Tip For Career Day: Stay Home
Global Advertising To Grow 4.8% In 2015, According To Magna Global
CMOs Just Aren't That Social. Question Is, Why?
'Programmatic' Voted Marketing Word of the Year
3 Reasons Why Networks are (or Should Be) Embracing the TV Industry's Digital Revolution
Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
Walmart To Edit Ad After 'I Can't Breathe' Coincidence
GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
USA Today Axes 'USA Weekend' Magazine
The New Republic Hit By Mass Resignation, 'Rolling Stone' Retracts Rape Story
U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
Facebook Updates Slingshot To Push 'Creative' Conversations
Sprint Offers To Cut Competitors' Bills In Half
Traditional TV Viewing Dips 14% Among Millennials
Interactive Kate Spade Ad Shows Up In Email Holiday Messages
Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
'Peter Pan' Flies High For NBC
MediaDailyNews - Friday, Dec. 5, 2014
More Than 56% Of Ad Impressions Are Not Seen, Google Says
Google, Mindshare Develop Real-Time Marketing Tool
Publicis Groupe's Latest Strategic Plan
Coca-Cola Pulls Controversial 'Pin-Up Girl' Ads For Milk Launch Fairlife
The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
U.S. Media Companies Register Big Uptick In Global Deals
The Latest Social Media Threads: Who Pulled Down The Jeans?
Everyone In My Family Drank The Apple Kool-Aid -- Except Me
Dentsu Aegis Agrees To Buy Social Shop Tempero
Roku Names IMM Digital AOR
Window To The World Slams FilmOn, Opposes Bid For Cable License
LiveRail Helps Fox Television Sites Run Video Ads
'Atlantic' Taps TripleLift For Native Ad Tech
'People En Espanol' Debuts Online Show, La Esquina
Neal, Najarian Expand Marketing, Digital Responsibilities At E!, Esquire Network
Correction: Total Print Audience Down Slightly
Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
MediaDailyNews - Thursday, Dec. 4, 2014
Initiative Reshapes Its Analytics Leadership Team And Adds A Chief Client Officer
Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback
Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD
Google Identifies Robots Through Behavior
TV Viewers Up Overall Screen Time, Online Video
Next Issue Media Raises $50 Million, Enlarges Digital Platform
What If We Reimagined Advertising?
IRI Taps Datalogix For Retail Purchase Data
Why 'Jane The Virgin' Is A Critical Darling
Judge Refuses To Dismiss FTC Case Against Amazon
WPP's Possible Acquires Swift Collective
'Voice,' 'Charlie Brown' Pull Ahead Of Tuesday Competition
100 Xaxis Accounts To Use Datorama In 2015
Google Trumps Apple In Streaming Media Sales
MRY Seeks Pitches Through Snapchat
Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
MediaDailyNews - Wednesday, Dec. 3, 2014
WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
Walmart, Best Buy, Home Depot Most Efficient Advertisers
Google Updates DoubleClick Verification, Gives Advertisers More Control
Weak Upfront Sees Loss In Dollar Share For Broadcast, Cable
Nissan Returning To Super Bowl
Facebook Readying YouTube-Like Rival, Per Analyst Report
Print Magazine Audiences Up
Evan Shapiro Pivots, Leaves News Start-up For NBCU Digital
Sideswipes: Is Your Media Francofied?
Bollore Group Stock Split Approved; Havas Tender Offer Is Now Open
Media M&A November Value Up 40%, Digital Deals Most Active
Social Media Pushes Holiday Shopping, Twitter Blasts Tweets
MediaMath Launches App Featuring Nielsen OCR Data For Media Measurement
Jumpstart Taps Nativo For Native Ad Tech
GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
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