MediaDailyNews Editions for December 2014
- MediaDailyNews - Tuesday, Dec. 16, 2014
- Mars Is Conducting Global Media Planning Review
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
- Local Ads Propel Uptick Of Outdoor Revenue
- Hyundai Makes Music 'Times Square' For Its Marketing
- Sideswipes: Nobody Needs You To Ask If You're Authentic
- Just What You've Been Wishing For: Maurice Levy And An Interactive Claw
- For Holidays, Bloomingdale's Turns Zoomingdale's; Macy's Sells High-Tech Wallet
- The Next Big Thing Is Small
- Dutch Officials Demand Google Revise Privacy Policy
- Can We Ever Watch 'The Cosby Show' Again?
- Toyota Plays Fantasy Football With Yahoo
- Ad Viewability: Verify It's Human, Not Fraud
- IDG TechNetwork Expands Programmatic Media Buying Into China
- Twitter Activity Peaks After TV Showings
- L7 Time-Shifted TV Rises, 'Gotham' Skyrockets
- Posterscope Acquires OOH Plus, Launches Posterscope Latin America
- Foursquare Launches App For iPad
- GroupM's Modi Partners With Videology For Programmatic TV
- Conan's 'Team Coco' YouTube Site Passes 1B Views
- MediaDailyNews - Monday, Dec. 15, 2014
- Facebook Takes On Search, Abandons Microsoft Bing
- Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
- They Is Gone, But Not Forgotten
- Bloomberg News, 'Bloomberg Businessweek' To Merge Online
- Truth, The Partial Truth And Definitely Not The Whole Truth
- Consumers Want Easy Access To TV Listings Online
- Tablet Use Still Growing Faster Than Other Devices
- Tee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015
- Auto Ads, Holidays Dominate November's Programmatic Cost Index
- Talk, Court TV Shows Record Viewer Uptick
- Judge Refuses To Dismiss Text-Spam Lawsuit Against Yahoo
- Programmatic TV Still More Talk Than Action
- Why You Should Only Check Your Email 3 Times a Day
- AdWords Editor Features Explained
- Facebook Fighting Search Warrants In Court
- TV Automation is Already Here -- Retire The Fax Jokes
- In Crude Fox Slogan, 'Dick' Doesn't Necessarily Mean 'Detective'
- MediaDailyNews - Friday, Dec. 12, 2014
- Instagram Thrives, Surpasses 300 Million Users
- Jolly Good Is What They Say About November Spending
- LinkedIn's New Home Page Enhances User Info
- DigitasLBi Poaches Scott Donaton For New Chief Content Officer Post
- Outdoor Ads Boost Mobile Connectivity
- The Ruling Class And Delta: The Wings Of Econo-Man
- Google To Close News Service In Spain
- Let He Who Is Without Sin Cast The First Stone: Digital Version
- Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies
- Adobe Acquires Stock Photo Site Fotolia For About $800 Million
- Cord Cutting Rises, Consumers Prefer A La Carte TV Model
- Mindshare Wins $40 Million Nordstrom Media AOR
- Publicis Groupe Acquires Content Marketing Shop Relevant24
- Millennial TV Viewing Differs Via Ethnicity, Gender
- Consumers Want More Flexibility From Cable Companies
- The Agency POV On Mobile Marketing in 2015: Creativity, Attribution And Integration
- MediaDailyNews - Thursday, Dec. 11, 2014
- Global Ad Spend Forecast To Increase Nearly 5% In 2015
- The Axis Of Marketing: Data + Content
- Lower TV Ratings? No Problem, We Sell To Netflix
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
- Tech Companies Warn Against Treating Broadband As Utility
- Walgreens Offers Virtual Doctor Visits Via App
- Facebook Brings Twitter-Like Features To 'Trending'
- 'Don't Buy This Jacket' Email Helped Patagonia Sell a Lot of Jackets
- People Are Even More Dependent On Phones
- Connected TVs Rise To 168 Million In U.S.
- MRM//McCann Wins OppenheimerFunds AOR
- Dove Men+Care To Advertise In The Super Bowl
- Virool Adds Nielsen Online Campaign Ratings To Platform
- InPowered Guarantees Native Ad Engagement
- Programmatic Will Become More Transparent In 2015
- Facebook Tools Offer Improved Targeting
- Google Hangouts Gets Smarter
- Clarification: Sharethrough's Ad Viewability
- Facebook's AI Team Takes Aim At Drunk Posting
- Social Media Is Literally Addictive
- MediaDailyNews - Wednesday, Dec. 10, 2014
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
- Can You Hear Me Now?
- Rentrak Granted Patent For 'Stickiness'
- Frequent Sharers Not Representative of Customers
- Native Ads Need Privacy Disclosures, BBB Warns
- '8' Reasons To Read About This New Video Platform
- Live TV Viewing Dips, Mobile Rises
- Facebook Uploaded Videos Outpace YouTube
- CMO Council, Nielsen Find Marketers Love Digital, Want ROI
- Watchdogs Ask FTC To Investigate Social Media Campaign For Ring Pops
- Brands Set Rules to Manage Email Frequency
- Marketing All Star: Tom Bick
- Discovery Touts Global TV As Key To Fiscal Health
- Telemundo, Mashable Team For Spanish-Language Content Hub
- Piolin Returns To Broadcast Radio
- HBO To Launch As Standalone, Kick-Starts New Marketing Campaign
- Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
- Snapchat Taps Khan As Chief Strategy Officer
- Correction: 'InStyle' Audience Is 10 Million
- Brands Concerned By Google Viewability Study Warning
- MediaDailyNews - Tuesday, Dec. 9, 2014
- Marketers Could Lose $6.3 Billion To Bots In 2015
- CBS/Dish Deal: No Skipping Ads With AutoHop
- CBS' Poltrack Forecasts Flat Growth For Broadcast Ads
- Sorrell: Competitors Should Clarify Their Revenue Pictures
- Sideswipes: How Can I Not Have My Current Experience?
- Outfront Creating Digital Platform For Outdoor Ads
- 'People' Taps Poshly For Consumer Intel
- Facebook Tweaks Graph Search, Ups Mobile Functions
- JWT Acquires Indie Digital Shop Heyday
- Will Facebook Graph Search On Mobile Help Brands Improve Campaign Performance?
- EBay Experiments With Programmatic-Only Service
- TV's Share Of Global Ad Spend Has Peaked
- Number Of UK Homes With Television Falls For First Time
- Why 'Programmatic' Is The Word Of The Year
- Mobile Traffic Behind 'Dark Social'
- MediaDailyNews - Monday, Dec. 8, 2014
- Tip For Career Day: Stay Home
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
- CMOs Just Aren't That Social. Question Is, Why?
- 'Programmatic' Voted Marketing Word of the Year
- 3 Reasons Why Networks are (or Should Be) Embracing the TV Industry's Digital Revolution
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
- Walmart To Edit Ad After 'I Can't Breathe' Coincidence
- GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
- USA Today Axes 'USA Weekend' Magazine
- The New Republic Hit By Mass Resignation, 'Rolling Stone' Retracts Rape Story
- U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
- TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
- Facebook Updates Slingshot To Push 'Creative' Conversations
- Sprint Offers To Cut Competitors' Bills In Half
- Traditional TV Viewing Dips 14% Among Millennials
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
- Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
- 'Peter Pan' Flies High For NBC
- MediaDailyNews - Friday, Dec. 5, 2014
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
- Google, Mindshare Develop Real-Time Marketing Tool
- Publicis Groupe's Latest Strategic Plan
- Coca-Cola Pulls Controversial 'Pin-Up Girl' Ads For Milk Launch Fairlife
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
- U.S. Media Companies Register Big Uptick In Global Deals
- The Latest Social Media Threads: Who Pulled Down The Jeans?
- Everyone In My Family Drank The Apple Kool-Aid -- Except Me
- Dentsu Aegis Agrees To Buy Social Shop Tempero
- Roku Names IMM Digital AOR
- Window To The World Slams FilmOn, Opposes Bid For Cable License
- LiveRail Helps Fox Television Sites Run Video Ads
- 'Atlantic' Taps TripleLift For Native Ad Tech
- 'People En Espanol' Debuts Online Show, La Esquina
- Neal, Najarian Expand Marketing, Digital Responsibilities At E!, Esquire Network
- Correction: Total Print Audience Down Slightly
- Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
- MediaDailyNews - Thursday, Dec. 4, 2014
- Initiative Reshapes Its Analytics Leadership Team And Adds A Chief Client Officer
- Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback
- Longtime 'NYT' Ad Columnist Stuart Elliott Retires, Successor TBD
- Google Identifies Robots Through Behavior
- TV Viewers Up Overall Screen Time, Online Video
- Next Issue Media Raises $50 Million, Enlarges Digital Platform
- What If We Reimagined Advertising?
- IRI Taps Datalogix For Retail Purchase Data
- Why 'Jane The Virgin' Is A Critical Darling
- Judge Refuses To Dismiss FTC Case Against Amazon
- WPP's Possible Acquires Swift Collective
- 'Voice,' 'Charlie Brown' Pull Ahead Of Tuesday Competition
- 100 Xaxis Accounts To Use Datorama In 2015
- Google Trumps Apple In Streaming Media Sales
- MRY Seeks Pitches Through Snapchat
- Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
- MediaDailyNews - Wednesday, Dec. 3, 2014
- WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
- Walmart, Best Buy, Home Depot Most Efficient Advertisers
- Google Updates DoubleClick Verification, Gives Advertisers More Control
- Weak Upfront Sees Loss In Dollar Share For Broadcast, Cable
- Nissan Returning To Super Bowl
- Facebook Readying YouTube-Like Rival, Per Analyst Report
- Print Magazine Audiences Up
- Evan Shapiro Pivots, Leaves News Start-up For NBCU Digital
- Sideswipes: Is Your Media Francofied?
- Bollore Group Stock Split Approved; Havas Tender Offer Is Now Open
- Media M&A November Value Up 40%, Digital Deals Most Active
- Social Media Pushes Holiday Shopping, Twitter Blasts Tweets
- MediaMath Launches App Featuring Nielsen OCR Data For Media Measurement
- Jumpstart Taps Nativo For Native Ad Tech
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
