MediaDailyNews Editions for February 2018
MediaDailyNews - Wednesday, Feb. 28, 2018
Discovery Gets Government Approval For Scripps Deal
YouTube Reinstates Advertising On Logan Paul's Channel
When You Absolutely, Positively Have To Do Something
WPP Makes Another Major Consolidation Move
Does Anybody Really Care, Part II: The Oscars
AMC Acquires Streaming-Focused RLJ Entertainment
MediaPost Names Best In Automotive Marketing For 2017
Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And Engagement
First Telematics-Based Ad Network Launches, By Allstate Companies
NFL Expanding Opportunities For Sponsors, Fans At Combine, Draft
Pixability Launches Video-Focused Self-Serve Ad Platform
Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics
Specialty Streaming Services Cater To Super-Specific Niches
MediaDailyNews - Tuesday, Feb. 27, 2018
AT&T Begins Testing Blockchain For Ads, Media Buys
CBS Officially Launches CBS Sports HQ OTT Channel
Olympians Score Social Media Gold: A Post-Analysis
The World According To Warc
String Theories: Acapulco Crypto Gold
Businesses Moving To Chatbots, AI; Away From Mobile Apps
Post-Mortem On The Winter Games: Does Anybody Really Care?
Adtaxi's Chris Loretto Discusses Potential Benefits Of Google's Chrome Ad Blocker
Meredith Corp. Sells Time Inc. UK to Private-Equity Firm
Mixing Blockchain With Programmatic
Did Comcast Just Try To Eat Murdoch For Breakfast?
3 Trends Driving Marketing Spending In 2018
Burger King, Unilever Tops For Effectiveness
MediaDailyNews - Monday, Feb. 26, 2018
Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital Execs Shift Time/Attention To New Programmatic Ad Formats
Amazon Expected To Spend $5 Billion On Video Content This Year
As #BoycottNRA Gains Steam, Millennials Emerge As Key Riddle
Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
NBC Plugs TV Promos During Olympics
IBM, Unity Team To Add Watson AI To Virtual Reality
As Video Bundles Proliferate, Consumers Seek Simpler Choices
Does An Agency's Advocacy Risk Losing Accounts?
String Theories: Acapulco Crypto Gold
Ad-Free Pub Platform Scroll To Debut, 'Business Insider,' Fusion Media Join Service
Augmented Reality Set To Blow By Virtual Reality
Roper Heads NYT Magazine Lab, New Creative Studio
Agencies,' Clients' Creative Excellence Blame Game, 2018 Edition
'American Idol' Returns, But The Big Ad Dollars Don't Follow
MediaDailyNews - Friday, Feb. 23, 2018
Ad Market Surges 11% In January
Oscars Have Sold Out Ad Inventory
Happiness Is A Warm Gun Lobby: NRA Uses Owned Media To Attack America's News Media
Google Defeats Suit Over 'Rampant' Click Fraud
Twitter Fights Fake News, Slammed By The Right
Can Social Media Be Trusted Anymore?
Everyone Loves High TV Ratings -- Even The NRA
Branded Video Engagements Grew Nearly 30% In 2017
Roku Stock Dives, But Player Sales Up
Pandora Records Uptick In Q4 Revs
TV Has An Attribution Problem
Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
Brands Drop NRA Co-Branding Programs After Customers Protest
Chobani, Coca-Cola Tops In Olympics Ad Awareness
What Advertisers Can Learn From Super Bowl 2018
Outdoor Advertising Suddenly In The Limelight
MediaDailyNews - Thursday, Feb. 22, 2018
Sinclair's Major Redo Of $3.9 Billion Tribune Media Deal
Pandora Reports Mixed Results, Goes All In On Programmatic
YouTube Issues Mea Culpa After Conspiracy Video Tops 'Trending' List
Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
NBCUniversal Beefs Up Advanced Advertising Team
Excessive Frequency, Retargeting Account For Ad Blocker Usage
Sinclair Rejiggers Tribune Deal, Impacts Local TV Ad Future
Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
Disney's 'Black Panther' Spends $37 Million On National TV Ads
Mobile And Programmatic: A Growing Relationship
'People' Launches New Vertical "People Health"
Dish's Sling TV Sees Rise In Subscribers, But Dip In Revenues
Harvard Study Reveals Yelp Data Advantages For Ad Targeting
BuzzFeed's Tasty Led Branded Video Field In 2017
VR Startup For Broadcasters Raises Another $10 Million
MediaDailyNews - Wednesday, Feb. 21, 2018
Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
National TV Ad Minutes Rise, Up Nearly 4% Per Hour
Fox To Start OTT Opinion-Oriented Fox Nation
NBC Triples Live-Streaming Olympics Viewership From 2014
IAB Rolls Out Primer On Advanced TV Targeting
CMOs Eschew Politically Charged Issues, Mostly
Oracle Data Cloud Launches Program For Auto Dealer Marketing
DMA Shows Brands Fail To Learn The Lessons Of A Broken Heart
Things I Realized While Watching The Super Bowl
Google Combines Payment Systems, Will Cryptocurrency Follow?
Digital Players Could Learn Usage Lessons From TV Industry
Punchy President Whacks Winfrey
Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform
MediaDailyNews - Tuesday, Feb. 20, 2018
WPP, Publicis, IPG Downgraded To 'Hold'
Facebook's Goldman Calls Russian Ads A Nothingburger, Turns Into A 'Shit Sandwich'
Blockchain Legislation Comes To Wyoming
Media Stocks Bounce Back After Early February Losses
Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities
TV's Average Minute Audience: Here To Stay?
Shell, Oath Collaborate On 'Make The Future' Campaign
'The Crown' And The Problem Of Historical Narrative
WWE Bodyslams The Streaming World
MediaDailyNews - Monday, Feb. 19, 2018
Trump Sources Facebook Ad Exec As Proof Russia Didn't Meddle
Who's Backing The Chain Gang?
8 Days In, Olympics Yields Dip In Viewer Numbers
Tech Giants Weigh Streaming Bids For 'Thursday Night Football'
CBS Updates OTT Plans
Digital Advertising Still Growing A Market For Data
String Theories: We're Living In Cass Sunstein's World, Get Used To It
What Blockchain Challenges Mean For Advertising
Google Search Removes 'View Image,' Sets Precedent
Sports TV Programs Benefit From OTT Advertising
Three Billboards Outside Rubio Headquarters
PepsiCo Intros Reusable Drinkfinity System In U.S., Online
'New York Times' Creates Team To Build Data, Tech Solutions For Brands
Get Real: Digital Media Should Run Local TV News
MediaDailyNews - Friday, Feb. 16, 2018
Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
FCC Chair Investigated Over Rule Change That Helps Sinclair
Netflix Costs TV Nets Billions In Lost Ad Revenue
CBS Records Higher Revenues, No Word On Viacom Merger
When Google Plays 'Good Cop' With Digital Advertising
Google Search Data Helps Beauty Brand Reach Into Direct Economy
Beginner's Mind
OpenX Founder Talks Unilever, Trust In Advertising
Brandzooka Launches Self-Serve Connected TV Ad Platform
C-K Helps Trade Group Get Animated In Campaign Extension
Prices Rise For Virtual TV Providers
SEO: Top Global Domains
Super Bowl Ad Directors? Yeah It's Pretty Much An Exclusive Boy's Club
MediaDailyNews - Thursday, Feb. 15, 2018
Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
Global Malware Report Confirms Prevalence, Role Of Advertising
YouTube TV Adds Turner Networks, Raises Prices
Assessing The Threat Of Ad Tech
Latest Incarnation Of 'Trump Magazine' Relaunches
Accenture IDs Most Disruptive Tech Over Next 3 Years
What Part Of Transparency Do Influencers Not Get?
Dentsu Aegis Network Posts Record New Business Year In 2017
Machinima Rebrands As It Targets Gamers Across Platforms
Is Fox Right -- Sports TV Is The Future?
The CW Adds Sunday Night To Lineup
Content Marketing: Not As Easy As People Say It Is
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