MediaDailyNews Editions for February 2018
- MediaDailyNews - Wednesday, Feb. 28, 2018
- Discovery Gets Government Approval For Scripps Deal
- YouTube Reinstates Advertising On Logan Paul's Channel
- When You Absolutely, Positively Have To Do Something
- WPP Makes Another Major Consolidation Move
- Does Anybody Really Care, Part II: The Oscars
- AMC Acquires Streaming-Focused RLJ Entertainment
- MediaPost Names Best In Automotive Marketing For 2017
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And Engagement
- First Telematics-Based Ad Network Launches, By Allstate Companies
- NFL Expanding Opportunities For Sponsors, Fans At Combine, Draft
- Pixability Launches Video-Focused Self-Serve Ad Platform
- Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics
- Specialty Streaming Services Cater To Super-Specific Niches
- MediaDailyNews - Tuesday, Feb. 27, 2018
- AT&T Begins Testing Blockchain For Ads, Media Buys
- CBS Officially Launches CBS Sports HQ OTT Channel
- Olympians Score Social Media Gold: A Post-Analysis
- The World According To Warc
- String Theories: Acapulco Crypto Gold
- Businesses Moving To Chatbots, AI; Away From Mobile Apps
- Post-Mortem On The Winter Games: Does Anybody Really Care?
- Adtaxi's Chris Loretto Discusses Potential Benefits Of Google's Chrome Ad Blocker
- Meredith Corp. Sells Time Inc. UK to Private-Equity Firm
- Mixing Blockchain With Programmatic
- Did Comcast Just Try To Eat Murdoch For Breakfast?
- 3 Trends Driving Marketing Spending In 2018
- Burger King, Unilever Tops For Effectiveness
- MediaDailyNews - Monday, Feb. 26, 2018
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
- Digital Execs Shift Time/Attention To New Programmatic Ad Formats
- Amazon Expected To Spend $5 Billion On Video Content This Year
- As #BoycottNRA Gains Steam, Millennials Emerge As Key Riddle
- Google Releases Leaderboard At MWC To Rank Web Site Speed, Tools To Verify Increases
- NBC Plugs TV Promos During Olympics
- IBM, Unity Team To Add Watson AI To Virtual Reality
- As Video Bundles Proliferate, Consumers Seek Simpler Choices
- Does An Agency's Advocacy Risk Losing Accounts?
- String Theories: Acapulco Crypto Gold
- Ad-Free Pub Platform Scroll To Debut, 'Business Insider,' Fusion Media Join Service
- Augmented Reality Set To Blow By Virtual Reality
- Roper Heads NYT Magazine Lab, New Creative Studio
- Agencies,' Clients' Creative Excellence Blame Game, 2018 Edition
- 'American Idol' Returns, But The Big Ad Dollars Don't Follow
- MediaDailyNews - Friday, Feb. 23, 2018
- Ad Market Surges 11% In January
- Oscars Have Sold Out Ad Inventory
- Happiness Is A Warm Gun Lobby: NRA Uses Owned Media To Attack America's News Media
- Google Defeats Suit Over 'Rampant' Click Fraud
- Twitter Fights Fake News, Slammed By The Right
- Can Social Media Be Trusted Anymore?
- Everyone Loves High TV Ratings -- Even The NRA
- Branded Video Engagements Grew Nearly 30% In 2017
- Roku Stock Dives, But Player Sales Up
- Pandora Records Uptick In Q4 Revs
- TV Has An Attribution Problem
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
- Brands Drop NRA Co-Branding Programs After Customers Protest
- Chobani, Coca-Cola Tops In Olympics Ad Awareness
- What Advertisers Can Learn From Super Bowl 2018
- Outdoor Advertising Suddenly In The Limelight
- MediaDailyNews - Thursday, Feb. 22, 2018
- Sinclair's Major Redo Of $3.9 Billion Tribune Media Deal
- Pandora Reports Mixed Results, Goes All In On Programmatic
- YouTube Issues Mea Culpa After Conspiracy Video Tops 'Trending' List
- Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
- NBCUniversal Beefs Up Advanced Advertising Team
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
- Sinclair Rejiggers Tribune Deal, Impacts Local TV Ad Future
- Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
- Disney's 'Black Panther' Spends $37 Million On National TV Ads
- Mobile And Programmatic: A Growing Relationship
- 'People' Launches New Vertical "People Health"
- Dish's Sling TV Sees Rise In Subscribers, But Dip In Revenues
- Harvard Study Reveals Yelp Data Advantages For Ad Targeting
- BuzzFeed's Tasty Led Branded Video Field In 2017
- VR Startup For Broadcasters Raises Another $10 Million
- MediaDailyNews - Wednesday, Feb. 21, 2018
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
- National TV Ad Minutes Rise, Up Nearly 4% Per Hour
- Fox To Start OTT Opinion-Oriented Fox Nation
- NBC Triples Live-Streaming Olympics Viewership From 2014
- IAB Rolls Out Primer On Advanced TV Targeting
- CMOs Eschew Politically Charged Issues, Mostly
- Oracle Data Cloud Launches Program For Auto Dealer Marketing
- DMA Shows Brands Fail To Learn The Lessons Of A Broken Heart
- Things I Realized While Watching The Super Bowl
- Google Combines Payment Systems, Will Cryptocurrency Follow?
- Digital Players Could Learn Usage Lessons From TV Industry
- Punchy President Whacks Winfrey
- Niche Publisher Agri-Pulse Adopts Matrix Solutions' Monarch Ad Sales Platform
- MediaDailyNews - Tuesday, Feb. 20, 2018
- WPP, Publicis, IPG Downgraded To 'Hold'
- Facebook's Goldman Calls Russian Ads A Nothingburger, Turns Into A 'Shit Sandwich'
- Blockchain Legislation Comes To Wyoming
- Media Stocks Bounce Back After Early February Losses
- Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities
- TV's Average Minute Audience: Here To Stay?
- Shell, Oath Collaborate On 'Make The Future' Campaign
- 'The Crown' And The Problem Of Historical Narrative
- WWE Bodyslams The Streaming World
- MediaDailyNews - Monday, Feb. 19, 2018
- Trump Sources Facebook Ad Exec As Proof Russia Didn't Meddle
- Who's Backing The Chain Gang?
- 8 Days In, Olympics Yields Dip In Viewer Numbers
- Tech Giants Weigh Streaming Bids For 'Thursday Night Football'
- CBS Updates OTT Plans
- Digital Advertising Still Growing A Market For Data
- String Theories: We're Living In Cass Sunstein's World, Get Used To It
- What Blockchain Challenges Mean For Advertising
- Google Search Removes 'View Image,' Sets Precedent
- Sports TV Programs Benefit From OTT Advertising
- Three Billboards Outside Rubio Headquarters
- PepsiCo Intros Reusable Drinkfinity System In U.S., Online
- 'New York Times' Creates Team To Build Data, Tech Solutions For Brands
- Get Real: Digital Media Should Run Local TV News
- MediaDailyNews - Friday, Feb. 16, 2018
- Google Discloses Results Of 'Exchange Bidding,' Boosts Publisher Yield >40%
- FCC Chair Investigated Over Rule Change That Helps Sinclair
- Netflix Costs TV Nets Billions In Lost Ad Revenue
- CBS Records Higher Revenues, No Word On Viacom Merger
- When Google Plays 'Good Cop' With Digital Advertising
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
- Beginner's Mind
- OpenX Founder Talks Unilever, Trust In Advertising
- Brandzooka Launches Self-Serve Connected TV Ad Platform
- C-K Helps Trade Group Get Animated In Campaign Extension
- Prices Rise For Virtual TV Providers
- SEO: Top Global Domains
- Super Bowl Ad Directors? Yeah It's Pretty Much An Exclusive Boy's Club
- MediaDailyNews - Thursday, Feb. 15, 2018
- Google Chrome To Block All Ads On Sites That Don't Comply With 'Better Ads'
- Global Malware Report Confirms Prevalence, Role Of Advertising
- YouTube TV Adds Turner Networks, Raises Prices
- Assessing The Threat Of Ad Tech
- Latest Incarnation Of 'Trump Magazine' Relaunches
- Accenture IDs Most Disruptive Tech Over Next 3 Years
- What Part Of Transparency Do Influencers Not Get?
- Dentsu Aegis Network Posts Record New Business Year In 2017
- Machinima Rebrands As It Targets Gamers Across Platforms
- Is Fox Right -- Sports TV Is The Future?
- The CW Adds Sunday Night To Lineup
- Content Marketing: Not As Easy As People Say It Is
