MediaDailyNews Editions for June 2021
MediaDailyNews - Wednesday, June 30, 2021
Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Sequent's Sylvester Receives ARF's 2021 Ephron Award
ViacomCBS Finishes Upfront At 'Historic Pricing'
Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
DPAA Annual Summit To Be Based In Actual Place, Not Digitally
Why Our Brains Struggle With The Threat Of Data Privacy
Twitter Promotes Personette To Chief Customer Officer, Derella Exits
Consumers See Rise In 'Toxic' UGC, Hold Brands Responsible For Policing It
Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
CBS Celeb Renovation Show Is Eerily Similar To HGTV's
10 Lessons From Judging Cannes 2021 Creative Strategy Category
EU Approves UK Data Rules, Avoiding Online Advertising Chaos
Facebook's Bulletin Newsletter Service Debuts
MediaDailyNews - Tuesday, June 29, 2021
ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
Havas Media Creates 'Ethical Media' Partnerships Role, Taps Programmatic Vet To Run It
Court Dismisses FTC And State Antitrust Cases Against Facebook
Rossi Tapped For New Publicis Groupe Media Role
10 Lessons From Judging Cannes 2021 Creative Strategy Category
Cinema Ad Net Expands To College Campuses
Omnicom's Sparks & Honey Creates Hybrid Chief Client/DEI Role
Beatlemania Is Alive And Well In Two Docuseries
Why Disney+ Marvel Series Are So Good (Even When They're Not)
Blurring The Line Between Brands And Their Agencies At This Year's Cannes Lions
How IBM Watson Advertising Plans To Use AI To Reduce Bias
Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Publishers Gain IAB Tech Lab Supply-Chain Validation Service
IPG Adds Global Culture Role, Taps Gardner To Fill It
MediaDailyNews - Monday, June 28, 2021
Analysts: CTV Ad Spending To Hit $21 Billion This Year, $100 Billion By 2030
Intent Data Show Increased Interest in 'Online Video' Among Both Brands And Agencies
Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
FCB Is Cannes Lions' Network Of The Year, A First For the IPG Global Agency
Conan Says Good-Bye In Not-Very-Grand Finale
Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Edelman Trust Barometer Reveals Even Higher Bar For Consumer Brand Expectations
'F9' Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
Apple TV+ Faces Crucial Test As Lengthy Free Trials End, New Offer Commences
TV With Or Without Ads? It Depends On Delivery: Study
ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Olympics: Excited Athletes, Angry Hosts, Disengaged Viewers?
How Ad Imagery Changed During The Pandemic
Eliminating Investment Inequalities In The Media And Creative Supply Chain
Microsoft's Windows Adds Tipping Feature To Help Monetize Content
Facebook Must Face Sex-Trafficking Claims, Texas Supreme Court Says
MediaDailyNews - Friday, June 25, 2021
NY Hearts UM, Names It Agency Of Record
Why The World's Greatest Brands Are Helping Consumers Build Their Own
Initiative's Baxter Named Global CEO Of Huge
WPP Takes Home Cannes Lions Holding Company Of The Year Honors
Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
My Crazy Lions Dream: How I Traversed Time, As Well As Space
Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
Most Brillo-iant Lions Winner: AKQA's 'Stranger Antenna'
Reviving Groucho Marx's 'Life' Is Winning 'Bet' For Leno
Nielsen's Streaming Percentage -- 26% -- Surprises Many
Horizon Media's New HIT Squad
House Judiciary Committee Advances Antitrust Bills That Target Big Tech
Google Gives Ad-Tech Companies A Reprieve... For Now
Tubi, TikTok Partner On Live 'Reunion Special' To Promote Old Shows
Google's Delay On Cookie Removal Offers Limited Reprieve For Publishers
MediaDailyNews - Thursday, June 24, 2021
Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Soap Opera: Lions Address Human Dignity, Mundane Problem-Solving
Adland Is Great At Selling Products. What About Selling Sustainability?
Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
Dentsu Taps Canada's Lemaitre As Global Commerce Director-Media
Travis Scott's Astronomical In-Game Concert Among Latest Grand Prix Winners
Penny-Pinchers On Parade In TLC's 'So Freakin' Cheap'
Tone Deaf / Not Tone Deaf Cannes Lions Promo
Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social Control
Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear Buys
Butler/Till Acquires Digital Marketing Agency Digital Hyve
MediaDailyNews - Wednesday, June 23, 2021
Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
Media Lions Awarded To Two Grand Prix Winners Whose Campaigns Helped Change The World
Cannes Goes To The Dogs, Literally: MediaCom Croatia Wins Bronze For 'Dogvertising'
Super Short Super Bowl Ad Among Tuesday Lions Grand Prix Award Winners
From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
It's Not TV, It's TKO
Ford Teams With TikTok For AR Maverick Challenge
Kyra Media Named AOR For Jack In The Box TikTok Efforts
New Disney+ Series Depicts A Fearful World Much Like Our Own
Picking Apart The Concept Of Viral Videos
Facebook Adds Shops To WhatsApp, Intros Shops Ads, Plans Visual Search On Instagram
Taking Marketing Into Quantitative Age: Q&A With Marc Media's Walid Eli Khoury
MDC Touts Merger Benefits At Annual Meeting, Reschedules Vote On Stagwell Combination for July
MediaDailyNews - Tuesday, June 22, 2021
U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
Sex Sells, But Older Sex Wins Lions
PHD Named 'Media Network Of The Festival' At Cannes Lions
Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
How Packvertising Became The New Advertising
Havas' Cannes Cafe Goes Virtual, But Offers Real-World Hospitality Too
Designing A More Sustainable Planet, Not Just Brands
Why YouTube On TV May Be The New Family Viewing Experience
'When Nature Calls With Helen Mirren' Is Year's Ickiest Show Title
Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
Call For Entries: MediaPost's 2020 Marketing: Automotive Awards
New Media/Marketing Auditing Firm Hangs Out Its Shingle
Fox Sports Digital Chief David Katz To Exit
Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
MediaDailyNews - Monday, June 21, 2021
GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
5 Years Later, Leaders Reflect On Impact Of Media Transparency Report
Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
USIM Lands Potbelly Sandwich Chain
Google Searching For New Skin Tone Measures To Reduce Bias
Syfy Missing From TV's Three-Way Summer Shark Frenzy
Media Brands Among America's Most 'Patriotic,' Zoom Suffers From Pandemic Wear-Out
Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Lions Awards Highlights Day 1
So Why Do We Need Another Addressable Consortium?
House Bill Seeks To Shore Up Local Journalism
Vermont Made: Local Journalism Site Drives Revenue With Programmatic Ads
Cannes Lions' Sustainable Trophies Movement
Newspaper Ad Spending Extends Recovery, Magazines Lag
Roku Claims Viewership Success With Quibi-Acquired 'Originals'
Jeff Toobin's CNN Comeback Is A Crisis PR Primer For Scandal-Ridden Washington
MediaDailyNews - Friday, June 18, 2021
Ad Spending Surges 56% In May, All Media Except Magazines Rise
GroupM Tracking Study Signals Boon For Out-of-Home Media
What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, YouTube Tie For Largest Share
Spark Foundry Lands A Beauty, Sally's
Parts Of New Quiz Show 'College Bowl' Raise Questions
NBC Ups Super Bowl Ante, Floats $6M For 30-Second Ad: Report
CNN To Create And Sell NFT Digital Assets From News 'Moments'
Disney Shifts Beatles' Documentary From Theaters-Bound Film To Disney+ Series
How Agencies Are Commemorating Juneteenth
GroupM Partners With TripleLift On 'Underrepresented Voices' Initiative
Cannes Lions Entries Slide 6% Versus 2019
As Programmatic Rises, Direct-Sold Ad Revenue Declines For Publishers
Journalism Protection Bill Needs Rewrite, Groups Say
MediaDailyNews - Thursday, June 17, 2021
Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
Brand Interest Piques For 'Networked Digital Signage,' 'Social Business'
m/SIX Taps Hearts & Science's Dias As CSO
Amazon Allegedly Blocking Google FLoC: Reports
Hyundai Partners With Marvel Studios For Custom Content
Data Shows People On The Move And What It Means For Advertising
New Campaign Addresses Rise of Domestic Abuse During COVID-19
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