MediaPost Agency Daily Editions for February 2022
- MediaPost Agency Daily - Monday, Feb. 28, 2022
- Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
- Riper, Ledger-Lomas Expand Leadership Roles At BBH London
- FCB Names Global CTO, Global CFO As Part Of Succession Plans
- Study Benchmarks Cheapest/Most Expensive Ad Media
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
- Bringing Good Things To Austin
- Worldata Agency Unit Rebrands To Outcome Media
- MediaPost Agency Daily - Friday, Feb. 25, 2022
- WPP's 2021 Growth Surpasses 2019 Levels
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
- Ad Life During Wartime
- VMLY&R Commerce Taps Mignott To Grow Its Global Experiential Practice
- Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
- OMG, WTF Is The 'IRL' Ad Economy?
- Stagwell Extends Global Affiliate Program To Africa
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
- John Gardner Upped To President-CEO, Luckie
- MediaPost Agency Daily - Thursday, Feb. 24, 2022
- WPP Expands Influencer Offering With Village Marketing Acquisition
- StrawberryFrog Names 2 Co-Managing Directors To Oversee Business Growth
- TBWA\Chiat\Day NY CEO Reyes Wants Agencies To 'Come Together As A Community More'
- New Hampshire Lottery Is 'Game' In Latest Ad Push
- The $14M Ad That Looked Like It Cost $75
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
- Havas To Create New Metaverse Village
- USPS Launches "Delivering For America" Campaign
- Dvorin To Head Publicis Media's APX Content Ventures in the US
- LTK Taps Deloitte Digital For Creative, Media, Strategy AOR Duties
- MediaPost Agency Daily - Wednesday, Feb. 23, 2022
- Digital Advertising Fraud Expected To Hit $68B Globally In 2022
- Havas Bulks Up On CX With Inviqa Acquisition
- The Salvation Army Kicks Off National Campaign, Marshalls The Forces Of 'Love'
- SSDM Names Hermance Director of Agency Experience
- Publicis Groupe Exec Newman Joins NFA Inc. To Lead Global Marketing
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
- Cannes Lions Names AB InBev 2022 Marketer Of The Year
- Ebbs And Flows Of Consumerism In Post-Pandemic World
- 22Squared Appoints Its First Female CEO In 100 Years
- Bartle Bogle Hegarty Wins Global Account For LEO Pharma
- MediaPost Agency Daily - Tuesday, Feb. 22, 2022
- Report: Accenture Is Top Agency Acquirer For 2021
- RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
- Shaw Heads MediaCom Chicago
- Polestar Expands On Super Bowl Bombshell
- OTT Ad Platform Wurl Selects Ives As Sr. Director, U.S. Advertising
- Stagwell's Assembly Unveils New Brand Identity
- Bartle Bogle Hegarty Wins Global Account For LEO Pharma
- MediaPost Agency Daily - Monday, Feb. 21, 2022
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
- WPP Named Marketing & Communications Partner For Swiss Retailer
- Walgreens Advertising Group Launches Self-Serve Programmatic Effort
- NGN LAB Wins Brooklands Watch Company
- Economist Group Gets Geometric Rebrand From Wolff Olins
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
- 3 Things You Need to Include in Your Agency Partnership Agreement
- Talks For M&C Saatchi M&A Deal Continue
- MediaPost Agency Daily - Friday, Feb. 18, 2022
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
- Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
- Oikos Kicks Off Latest 'Strong' Ad, Aligns Athletes And Nutrition
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
- FedEx Puts Media Assignment In Review
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
- Cricket Wireless Touts Phone Plan As 'Bundle-lievable' In New Ads
- Sparks & Honey Names Cohen Its First CMO
- Pschorr Upped To CEO, DDB Germany Group
- MediaPost Agency Daily - Thursday, Feb. 17, 2022
- Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
- Drew Barrymore, Guy In A Chicken Suit Front New Quorn Ad
- Hogarth Names Mehta To New Post: Global Executive Creative Director
- Bounteous Taps Publicis Sapient Vet For Managing Director Role
- Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-Millennials
- Meta Continues To Shoot Itself In The Virtual Foot
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
- Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
- Cast & Crew Acquires Backstage Holdings
- MediaPost Agency Daily - Wednesday, Feb. 16, 2022
- Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
- BBH London Named Creative Agency For Wild
- Tourism Australia Launches Global Campaign As Its Borders Open To The Fully Vaccinated
- FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
- Colgate-Palmolive Launches Campaign To Rebrand Oral Health
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
- Call For Entries: Best In Automotive Marketing
- The 10 Best 2022 OOH Super Bowl Ads in Los Angeles
- The Best Seconds In The Super Bowl Aren't Free
- Consumer Needs: More Important Things Vs. Spending More Time
- Madewell Campaign Features Culinary Heroes Lakshmi, El-Waylly, Porowski
- MediaPost Agency Daily - Tuesday, Feb. 15, 2022
- Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
- Jordache To Launch Spring Campaign, Brooke Shields To Front It
- Cutwater Spirits Debuts New Ad Campaign
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
- Coinbase's Super Bowl QR Code Ad Crashes The App
- Americans More Concerned About Hacked Social Media Than Home Break-Ins
- Looking To Expand, BeenThereDoneThat Raises $6.5 Million In Funding Round
- Happy Valentine's Day, Dear (Prospective) Client
- JustPlay UK Taps Havas Entertainment For Media Buying-Planning
