MAD Agency Daily Editions for February 2022
MAD Agency Daily - Monday, Feb. 28, 2022
Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
Riper, Ledger-Lomas Expand Leadership Roles At BBH London
FCB Names Global CTO, Global CFO As Part Of Succession Plans
Study Benchmarks Cheapest/Most Expensive Ad Media
DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Bringing Good Things To Austin
Worldata Agency Unit Rebrands To Outcome Media
MAD Agency Daily - Friday, Feb. 25, 2022
WPP's 2021 Growth Surpasses 2019 Levels
GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
Ad Life During Wartime
VMLY&R Commerce Taps Mignott To Grow Its Global Experiential Practice
Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
OMG, WTF Is The 'IRL' Ad Economy?
Stagwell Extends Global Affiliate Program To Africa
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
John Gardner Upped To President-CEO, Luckie
MAD Agency Daily - Thursday, Feb. 24, 2022
WPP Expands Influencer Offering With Village Marketing Acquisition
StrawberryFrog Names 2 Co-Managing Directors To Oversee Business Growth
TBWA\Chiat\Day NY CEO Reyes Wants Agencies To 'Come Together As A Community More'
New Hampshire Lottery Is 'Game' In Latest Ad Push
The $14M Ad That Looked Like It Cost $75
Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
Havas To Create New Metaverse Village
USPS Launches "Delivering For America" Campaign
Dvorin To Head Publicis Media's APX Content Ventures in the US
LTK Taps Deloitte Digital For Creative, Media, Strategy AOR Duties
MAD Agency Daily - Wednesday, Feb. 23, 2022
Digital Advertising Fraud Expected To Hit $68B Globally In 2022
Havas Bulks Up On CX With Inviqa Acquisition
The Salvation Army Kicks Off National Campaign, Marshalls The Forces Of 'Love'
SSDM Names Hermance Director of Agency Experience
Publicis Groupe Exec Newman Joins NFA Inc. To Lead Global Marketing
Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
Cannes Lions Names AB InBev 2022 Marketer Of The Year
Ebbs And Flows Of Consumerism In Post-Pandemic World
22Squared Appoints Its First Female CEO In 100 Years
Bartle Bogle Hegarty Wins Global Account For LEO Pharma
MAD Agency Daily - Tuesday, Feb. 22, 2022
Report: Accenture Is Top Agency Acquirer For 2021
RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
Shaw Heads MediaCom Chicago
Polestar Expands On Super Bowl Bombshell
OTT Ad Platform Wurl Selects Ives As Sr. Director, U.S. Advertising
Stagwell's Assembly Unveils New Brand Identity
Bartle Bogle Hegarty Wins Global Account For LEO Pharma
MAD Agency Daily - Monday, Feb. 21, 2022
2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
WPP Named Marketing & Communications Partner For Swiss Retailer
Walgreens Advertising Group Launches Self-Serve Programmatic Effort
NGN LAB Wins Brooklands Watch Company
Economist Group Gets Geometric Rebrand From Wolff Olins
Kia Preps More 'Robo Dog' Spots, Introduces NFTs
3 Things You Need to Include in Your Agency Partnership Agreement
Talks For M&C Saatchi M&A Deal Continue
MAD Agency Daily - Friday, Feb. 18, 2022
Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
Oikos Kicks Off Latest 'Strong' Ad, Aligns Athletes And Nutrition
Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
FedEx Puts Media Assignment In Review
MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
Cricket Wireless Touts Phone Plan As 'Bundle-lievable' In New Ads
Sparks & Honey Names Cohen Its First CMO
Pschorr Upped To CEO, DDB Germany Group
MAD Agency Daily - Thursday, Feb. 17, 2022
Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
Drew Barrymore, Guy In A Chicken Suit Front New Quorn Ad
Hogarth Names Mehta To New Post: Global Executive Creative Director
Bounteous Taps Publicis Sapient Vet For Managing Director Role
Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-Millennials
Meta Continues To Shoot Itself In The Virtual Foot
Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
Cast & Crew Acquires Backstage Holdings
MAD Agency Daily - Wednesday, Feb. 16, 2022
Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
BBH London Named Creative Agency For Wild
Tourism Australia Launches Global Campaign As Its Borders Open To The Fully Vaccinated
FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
Colgate-Palmolive Launches Campaign To Rebrand Oral Health
Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Call For Entries: Best In Automotive Marketing
The 10 Best 2022 OOH Super Bowl Ads in Los Angeles
The Best Seconds In The Super Bowl Aren't Free
Consumer Needs: More Important Things Vs. Spending More Time
Madewell Campaign Features Culinary Heroes Lakshmi, El-Waylly, Porowski
MAD Agency Daily - Tuesday, Feb. 15, 2022
Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
Jordache To Launch Spring Campaign, Brooke Shields To Front It
Cutwater Spirits Debuts New Ad Campaign
Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Coinbase's Super Bowl QR Code Ad Crashes The App
Americans More Concerned About Hacked Social Media Than Home Break-Ins
Looking To Expand, BeenThereDoneThat Raises $6.5 Million In Funding Round
Happy Valentine's Day, Dear (Prospective) Client
JustPlay UK Taps Havas Entertainment For Media Buying-Planning
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