Not only do a large majority of tablet owners use their devices when the TV is on, but a large share do so throughout the time they kinda watch the 'first screen.'

Can DRTV use mobile as a way to push its core customers to a less expensive and more direct channel? One company just introduced a text-to-pay system for infomercials.

Despite the rise of the mobile Web and the never-ending promise of HTML5 Web apps, the market in downloadable apps will expand massively in the next few years, Gartner projects.

If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make a strong first impression.

Over the last month a mobile marketing campaign on Pandora raised awareness of the new film "Lawless" with a branded radio station and display ads that culminated in an animated ad unit aimed at selling the tickets on opening weekend.

Amazon forgot to mention very clearly yesterday that all of its upcoming Kindle Fire units would use the Special Offers model once reserved for value-priced e-readers. Ads (I mean 'offers') will appear every time you unlock the device.

'Congratulations!' You have chosen to enter the exciting field of app marketing. But, gee, Skeeter, don't be a chump. Check first with the FTC on its principles for privacy and consumer protection.

Integrating brand messages into the content well is a fine idea, but only if the advertorial really is up to the task of pulling attention from cute kittens, dumbass stunts and celeb wardrobe malfunctions.

An app marketing platform claims that in a recent six-week survey of millions of ad clicks, it labeled a shocking share "useless" because they were fraudulent or unintended.