The mobile marketing platform gets an enormous commitment from a major but unnamed client. Perhaps more important than the number involved is the direction of the investment toward CRM, not advertising.

Just as OMMA Mobile shifted its own context in hosting our first London show yesterday, the theme of "context" was dominant among speakers. We are targeting moods and moments now, not just "demos" and "segments."

Samsung's aggressive responses to Apple's charmed life among the media often seem to expose a bit too much frustration. But they have a point -- not just about their advanced phones, but about the cross-platform ecosystem they are building.

We now have a few more hints about the limited nature of Apple's "Limited Ad Tracking" option in iOS 6. Even so, we have to wonder if users will bother with the long menu journey to find the option.

Not only do a large majority of tablet owners use their devices when the TV is on, but a large share do so throughout the time they kinda watch the 'first screen.'

Can DRTV use mobile as a way to push its core customers to a less expensive and more direct channel? One company just introduced a text-to-pay system for infomercials.

Despite the rise of the mobile Web and the never-ending promise of HTML5 Web apps, the market in downloadable apps will expand massively in the next few years, Gartner projects.

If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make a strong first impression.

Over the last month a mobile marketing campaign on Pandora raised awareness of the new film "Lawless" with a branded radio station and display ads that culminated in an animated ad unit aimed at selling the tickets on opening weekend.

Amazon forgot to mention very clearly yesterday that all of its upcoming Kindle Fire units would use the Special Offers model once reserved for value-priced e-readers. Ads (I mean 'offers') will appear every time you unlock the device.