Search & Performance Marketing Daily Editions for September 2021
Search & Performance Marketing Daily - Thursday, Sept. 30, 2021
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Microsoft GM Steve Sirich To Leave Company
Google Ads Budget Reports Make Campaign Spend Easier To Understand
ActionIQ Releases B2B Customer Data Platform
YouTube's Crackdown On Anti-Vaxxers Highlights Brand-Safety Worries
Snap Forms 'AR Lab' Partnership With WPP
Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
44% Of U.S. Video Viewers Say Streaming Ads Have Influenced Purchases
Lift Your Game With Esports Marketing
Search & Performance Marketing Daily - Wednesday, Sept. 29, 2021
Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Microsoft Advertising Pushes Reliance On Zero-Party Data
Google Brings MUM To Search, Lens, Query Results In New Features
Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
IPG Urges Ad Community To Pressure Platforms That Enable Misinformation
TikTok Partnership With IAS Focuses On Brand Safety
Disney Gets Its Own Amazon Voice Assistant, Hey, Disney!
Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Twitter, Google, Facebook Defeat Second Lawsuit Over Nightclub Shootings
Gmail Illustration Tool Lets Consumers Build A Custom Profile Picture
Some Microsoft 365 Users Unable To Log Into Accounts
Search & Performance Marketing Daily - Tuesday, Sept. 28, 2021
Without Personalization, Consumers Don't Get What They Want From Brands
Microsoft Credit Card Ads, Format Triggers Ad Based On Real-Time Intent
TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search And The CMO: How To Elevate And Evangelize SEO Success
Solaray Adds D2C With 'Live Brighter' Campaign
Elm Street Technology Acquires OutboundEngine To Serve Real Estate Industry
Why Marketers Are Spending More Time Researching 'Experiential Marketing?'
With Loyalty App, Cinnabon Looks To Boost Digital Sales
Search & Performance Marketing Daily - Monday, Sept. 27, 2021
Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Albertsons To Launch Shoppable Video Experiences
Google Makes Data-Driven Attribution Default Model In Privacy Landscape
How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Busting Google's Bulwark: Bad Actors Use Firm's Free Resources To Send Spam, Spamhaus Says
Why Xaxis Is Procuring A Different Kind Of 'Inventory'
Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next
NBCU Warns YouTube TV Subscribers Of Possible Blackout
Black Friday-Cyber Monday Conversions Surged In 2020: Will They Do The Same This Year?
New Apple Feature Can Leak IP Addresses: Report
Optimove Raises $75 Million In New Funding
Google Updates Software, Cuts Off Millions Of Android Phones From Gmail, Google Maps and YouTube
Consumers Find Influencer Role Increasingly Attractive
Search & Performance Marketing Daily - Friday, Sept. 24, 2021
Microsoft Enables 'Purpose' Attribute Advertising
Google Ads Pushes 'Phrase' Or 'Broad' Matches Vs. Simple Keywords
Google Ads Account Outage Fixed
Google Said To Be Seeking Search Deals With TikTok, Instagram CTV Retargeting Extends Performance Ad Options
Google Seeks To Settle EU's Latest Advertising Antitrust Probe
Honda, Google Expand Collaboration On Connected Services
INMA Launches New Topic Program: The Advertising Initiative
Facebook's Feeble News Feed Guidelines Target Low-Quality Content
Could The Facebook Empire Be Crumbling?
Why Political Activism Will Be The New Brand Purpose
Alibaba To Sell Stake In State-Owned Broadcaster
Jawbone Sues Google, Apple Over Noise-Canceling Technology Patents
Search & Performance Marketing Daily - Thursday, Sept. 23, 2021
What Happened To Voice Search?
Yahoo, Shopify Partnership Improves Identity Targeting
GoodRx Health Launches, Provides Research-Based Answers To Health Questions
What Makes Connatix's Newly Appointed SVP Of Demand Tick
Same Ads On CTV/OTT Lose Viewers' Attention, Depending On Frequency
Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
Third-Party Data Issues Make SMS Marketing More Attractive
VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Cross-Media Measurement: How About Never -- Is Never Good For You?
Digital Ad Growth For Retail Media Poses Threat To Publishers
Search & Performance Marketing Daily - Wednesday, Sept. 22, 2021
eBay Promoted Listings Advanced Becomes Available To All Advertisers
Opera Ad Manager Self-Service Ad Platform Launches For SMBs
Google Increases Ad Transparency With Advertiser Pages
Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
P&G's Measurement Cornerstones
Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Facebook Now Using News Feed As Part Of Aggressive Image-Reshaping Push: Report
Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Search & Performance Marketing Daily - Tuesday, Sept. 21, 2021
Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Apple iOS 15 Gets Mobile Cashback Rewards Custom-Label Extension For Merchants
Google App Gets 'Personal Results' Search Setting On Android
Google TV To Integrate FAST Channels: Report
Nielsen To Start Local TV Impressions Metric Measure In January 2022
Do I Have Your 'Attention?'
Practical Steps Brands Can Take To Navigate Disruption
Judge Sides With Instagram In Copyright Fight Over Embedding Tool
FTC Urged To Pass Privacy Rules, Require Companies To Obtain Consumers' Consent
Making Sense Of Willful Ignorance
Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Google Improves Gmail Filtering Options On Android Mobile
Search & Performance Marketing Daily - Monday, Sept. 20, 2021
Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Google Develops New Self-Publishing Service For Writers
MediaWallah Developing Identity Tools Into Data Cleanrooms
Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement
Leading Hotels Of The World: Lessons In Agile Marketing
Podcasts Up Brand Awareness, Purchase Intent
Net Differences In Time Spent Vs. Ad Spending Across Media
Search & Performance Marketing Daily - Friday, Sept. 17, 2021
Mozilla Tags TikTok In Misinformation Struggle
Mozilla Tests Bing As Default Search Engine
CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
Texas Urges Court To Turn Away Twitter In Battle Over Content Moderation Probe
Marketers, Stop Apologizing: It's OK To Use Data
'It's A Huge Deal': Cannabis Ad Platform Co-Founder On Apple's App Reversal
Google Steps Into The Newsletter Market
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