January 25, 2023
Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
- by Joe Mandese @mp_joemandese, April 23, 2020
As the COVID-19 pandemic continues to impact consumer attitudes and behaviors related to advertising, marketing and media, leading industry researchers are developing new media-planning insights to help advertisers and agencies understand and target them better.
That was the case earlier this week, when U.S. media-planning researcher MRI-Simmons unveiled new post-pandemic …
