While not abandoning its older customers, the cosmetics industry is fashioning a new marketing strategy designed to reach a younger market, that knows a dab of toothpaste will take care of a pimple. To reach this elusive market, which is less likely than their mothers to shop in department stores and cosmetic counters within, marketers are moving away from print and onto TV shows and Web sites aimed at a younger audience. For example, until 2006, Clinique had devoted 90% of its ad budget to print. This year, print gets less than half. Meanwhile, Avon is …

With plans to double annual sales of its Tundra, from 100,000 to 200,000, Toyota is getting back into the Super Bowl ad game with two 30-second spots. The buy is part of the $100 million-plus launch of its most competitive Tundra ever. Last year, Toyota also bought the same Super Bowl package with ads showing a Tacoma compact pickup surviving a battering by the surf and another featuring a father telling his son about their new Camry's hybrid engine. Saatchi & Saatchi/L.A. is filming the commercials now.

Bayer is out with new positioning, packaging, promotion, theme line and Web site in a bid to relieve its sales headache. "Expect Wonders" is a nod to the iconic tagline "The wonder drug that works wonders." Consumers will get this news via a free-standing insert to more than 40 million homes on Super Bowl Sunday. The TV portion of the campaign will have three 30-second spots and two 15-second commercials, all of which feature Ty Pennington, the host of ABC's "Extreme Makeover." Bayer called Pennington, 42, a perfect fit for its target audience of adults 40 and older. …

If Coca-Cola splits Mary Minnick's duties as head of marketing, strategy and innovation, her potential successors include Marc Mathieu, who now steers the course of core brands globally, and Mark Greatrex, who oversees integrated marketing and market research efforts. Minnick, who will leave the soda giant at the end of February, oversaw development of Coke's current global-advertising campaign for Coca-Cola, dubbed "The Coke Side of Life," as well as the launches of brands such as Coca-Cola Blak and Enviga, a sparkling green tea-based soft drink that Coke says can burn calories. Minnick's exit could spur concerns …

Seeking to shore up sales that have been flat or down, Alka-Seltzer is adding a little fizz to its marketing with a radio and online campaign during the NFL playoffs. An online contest will let the winner spend a day in the studio with the Mike Golic, NFL retiree and co-host of ESPN Radio's "Mike & Mike in the Morning." A dedicated Web site, Alka-Seltzer Tailgating Central, invites fans to write about their best tailgating moments. The contest runs through Feb. 12. Thirty-second spots, starring Golic, air on ESPN Radio to drive fans to the Web …

LowerMyBills.com's dancing silhouette ads may be crazy, but they may just be the lunatics successful marketers are looking for, to paraphrase Billy Joel. The company is one of the Internet's biggest advertisers and says the ads work so well, they won't disappear anytime soon. "Building a brand is often about being different," says Matt Coffin, co-founder and CEO of LowerMyBills.com. "If you keep seeing the same ads, that means they are working." The company's success hinges on buying lots of low-cost ad space on Web sites and then persuading users to click. "Our view is that people are crazy …

German car company Audi is putting the pedal to the metal as it revs up its marketing motor to build brand awareness in the U.S. The company is frustrated that it hasn't been able to break into the ranks of America's top luxury brands. Johan de Nysschen, executive vice president of Audi of America, says, "It's time for [us] to stop being so understated." To that end, the company plans to add more experiential marketing, including online, public relations, events and traditional advertising. Germany's Audi has identified North America and Asia as its two major growth markets. …

Time Warner Cable's "Home to the Future" road show opened this week in New York as the telecommunications giant seeks to create a stronger brand in a field that faces new competition from telephone companies. The company's first attempt at experiential marketing is designed to show consumers that it can supply a suite of services that will take competitors years to replicate. Though the installation's title may suggest futuristic, most of what is on display--such as high-definition digital cable provided through set-top boxes, a cellphone that delivers live television and "Startover," a video-on-demand technology that allows viewers to …

CareerBuilder.com today launches Age-O-Matic.com, at which consumers can upload a photo, age the person 50 years and e-mail it to friends. Message: The stress of a bad job will age you. The move is part of a recent wave of personal viral marketing that gets consumers engaged with product messages. This week, Masterfoods USA's M&M's unveiled BecomeAnMM.com, where consumers can create likenesses of themselves as an M&M character in 27 million possible combinations and e-mail the results to friends. Over the holidays, OfficeMax allowed consumers to "elf" themselves at ElfYourself.com, where they could upload photos and have faces appear …

Technology such as TiVo, which allows viewers to zip through commercials, is changing the way marketers allocate their ad budgets. But the Super Bowl continues to be a sure thing. Because it's live, the allure the big game holds for advertisers could grow stronger. Some experts say those who do record the Super Bowl may be doing so specifically to watch the ads again, while using the fast-forward button to skip through the game. Still, many major advertisers question whether they're getting their money's worth in traditional TV. Other companies are designing ads knowing that they might be watched …