Lauren Luke, a woman from Newcastle, Great Britain, who rose to YouTube fame through a series of how-to videos for applying makeup, now has a line of cosmetics in partnership with independent ad agency Anomaly and manufacturer Zorbit, Brian Morrissey reports. Anomaly has also brokered a book deal for Luke and is negotiating a broadcast TV deal. The line is available at http://www.laurenluke.co.uk/tag/cosmetics, and Anomaly is talking with retailers to get it stocked in stores. Anomaly partner Duncan Bird came across Luke's videos while researching YouTube for a client in the beauty industry. A plain-looking woman, Luke seems to …

Monday was UnFry Day at most KFC restaurants, Brian Quinton reports, with the chain giving away samples from its latest menu of items that are grilled, not fried. The promotion is supported by an online and offline campaign that asks consumers to "UnThink KFC." A microsite, http://www.unthinkkfc.com/ -- "It's Time To Unthink How You get Your Grill On" -- offers both nutritional information and content centered on the new products. Visitors can play a keyboard version of a dance game or upload video of their own chicken dances. They can also see outtakes from new broadcast commercials …

"Perhaps no brand hookup makes less sense to me than Ed Hardy -- a tattoo-themed street wear imprint of fashion megalomaniac Christian Audigier -- and wine," writes Dan Neil. And yet -- you guessed it - that's exactly what he found on a recent trip to Whole Foods. And guess what? Even though he's twice the age of the target demo and wouldn't be caught totally dead in the duds, he says that the wine is "really not half bad." Audigier has a licensing agreement with tattoo and graphics artist Don Ed Hardy, a Bay Area legend. Ed Hardy …

Dial next month plans to launch Purex Complete, a "3-in-1" laundry sheet embedded with detergent, fabric softener and antistatic agents. The stiff cloths rely on the water of the wash cycle to dissolve the detergent. In the dryer, heat releases the sheet's fabric softening and anti-static ingredients, Ellen Bryon reports. Dial, which is a unit of the German company Henkel, says Purex Complete will be 20% cheaper than buying the premium brands of each product -- though they are about 20% more expensive than buying the Purex versions. But they will have to overcome a long-standing resistance among American …

Target plans to open a pop-up store called Bullseye Bazaar adjacent to the Tribune Tower on the Mag Mile for three days next week. It will offer a sneak peak at the Tracy Feith collection, as well as a cross-section of other merchandise, including Archer Farms private label foods and sunscreen and baby products from Target's newest brand, up & up. Just like a nightclub that moves its location every weekend, pop-up stores create excitement because they don't last long, writes Sandra M. Jones. Previously, Motorola operated a cell phone store in Chicago, and Kraft operated a temporary pizzeria to …

Will Boston be to "inbound" marketing what Madison Ave. was to "outbound" marketing? That's the wistful concluding question of columnist Scott Kirsner's piece tracing the evolution of social marketing from 10 years ago when books like Permission Marketing and The Cluetrain Manifesto first appeared. "Before, you had to buy access to the consumer in some way, like purchasing a direct mail list or buying an ad in the Yellow Pages," says David Meerman Scott, author of the book The New Rules of Marketing and PR. But now companies talk directly to their customers through blogs, social networks, Twitter, and …