MillerCoors is replacing Anheuser-Busch InBev as the domestic beer sponsor at Toyota Park, where Major League Soccer's Chicago Fire play. The focal point of the two-year deal is an all-you-can-eat-and-drink pavilion that will be restricted to fans who buy multi-game or season ticket packages in the stadium's south side, Mary Ellen Podmolik and Mike Hughlett report. The deal is with the venue and not the team because A-B is the official beer sponsor of MLS. The man behind the marketing is Dave Greeley, the former CMO of the Chicago Bears who was appointed Chicago Fire president in August. …

The American Association of Advertising Agencies has officially ditched its jaw-breaking name for its more commonly used acronym, the 4As, Rupal Parekh blogs. President-CEO Nancy Hill also told attendees at the 4As Leadership Conference in San Francisco that going forward the event will be merged with the 4As Media Conference and that events will be held in cities rather than at fancy resorts. Hill says the former name reflected the organization's history of focusing solely on the business of American ad agencies. It is opening up membership to international agencies, and will also offer membership to educational institutions …

American Express' efforts to ensure that its customers are credit-worthy may be fiscally sound, but they have been a PR nightmare. L.A. Times consumer columnist David Lazarus has been following the impact of the program on card members, which he characterizes as turning the screws on long-standing customers. Some readers have told Lazarus that AmEx has demanded that they send in copies of their federal tax returns if they want to keep their accounts -- a practice he thought was a scam but that a spokesperson confirmed is true in "isolated cases." "American Express is a …

Häagen-Dazs' brand manager Ching-Yee Hu tells Elaine Wong in a Q&A that the marketing strategy behind the launch of its new brand, Five, is "no gimmicks, no bull, just truth, the real pure stuff." It is using SheSpeaks word-of-mouth sampling parties to get the product to consumers, and finds the feedback it collects from them useful. Hu says she thinks of the ideal consumer for the brand in psychographic terms. "They look for high quality products and would rather have a smaller amount of something that tastes great.... They really see natural, wholesome foods as better, pure and …

An internal memo reveals that Procter & Gamble is restructuring its beauty and grooming division to make a greater play for men consumers and could develop new products for high-end retailers, salons and spas, Ellen Bryon reports.

Apple's answer to the netbook may be a device that will be a kind of miniature tablet computer, Troy Wolverton reports. Like the iPhone, it will be able to access the Internet over cell phone data networks; wireless carriers would subsidize the retail price.

Chrysler is within striking distance of a partnership with Fiat SpA, Greg Gardner and Justin Hyde report, after Chrysler and the Obama administration reached a debt-reduction deal and UAW members began voting on cost cuts. But bankruptcy remains a strong possibility Thursday if just one of the 46 debt-holders balks at the deal. Dealers also are resisting a push to shrink their ranks.

Target plans to open a pop-up store called Bullseye Bazaar adjacent to the Tribune Tower on the Mag Mile for three days next week. It will offer a sneak peak at the Tracy Feith collection, as well as a cross-section of other merchandise, including Archer Farms private label foods and sunscreen and baby products from Target's newest brand, up & up. Just like a nightclub that moves its location every weekend, pop-up stores create excitement because they don't last long, writes Sandra M. Jones. Previously, Motorola operated a cell phone store in Chicago, and Kraft operated a temporary pizzeria to …

Dial next month plans to launch Purex Complete, a "3-in-1" laundry sheet embedded with detergent, fabric softener and antistatic agents. The stiff cloths rely on the water of the wash cycle to dissolve the detergent. In the dryer, heat releases the sheet's fabric softening and anti-static ingredients, Ellen Bryon reports. Dial, which is a unit of the German company Henkel, says Purex Complete will be 20% cheaper than buying the premium brands of each product -- though they are about 20% more expensive than buying the Purex versions. But they will have to overcome a long-standing resistance among American …