Every copy of "The Obama Time Capsule," which is on sale exclusively at Amazon, can be customized to add such personal touches as the purchaser's name on the cover as one of the authors, a dedication, an image on the back cover and another on a page next to pictures of celebrities such as Oprah Winfrey. There's also a place-holder for a child's Obama-related artwork, Edward C. Baig reports. The 200-page coffee-table book, which costs $35, chronicles Obama's election campaign and his first 100 days in office and contains images from more than 140 professional photographers …

Sara Lee, maker of Ball Park frankfurters, doesn't like the fact that Kraft Foods, marketer of Oscar Mayer hot dogs, is running ads that claim one particular Oscar hot dog trumps the taste of Ball Park's entire line, Mike Hughlett reports. It's suing Kraft in U.S. District Court in Chicago, claiming that, for example, an ad that appeared in Wednesday's USA Today in conjunction with a giveaway of up to $1 million of Oscar Mayer hot dogs is "false and misleading." The full-page ad claimed that Oscar Mayer Jumbo Beef Franks beat Ball Park and ConAgra Foods' Hebrew National …

Ignoring the fact that "Around the Net in Brand Marketing" has been chronicling The New Frugality since November 2008, Michelle Singletary cites this morning a recent Time magazine cover and an earlier BusinessWeek feature this year that declares the recession has pushed us into "The New Frugality" age. But despite polling numbers by Pew Research Center confirming the trend, the personal finance columnist questions whether frugality has sticking power, which should be good news for marketers of most stripes (purveyors of energy-efficient vehicles and "relatively modest-priced" vodkas excluded). "Frugality isn't like your basic …

"Or Could Analytics, Marketing Be Behind Rising Sales of Personal Lubricant, 'Sexual-Enhancement Devices'?' queries Age's subhed for the first story. Need more be excerpted? Meanwhile, Newsweek reports that in a series of new commercials, Solvay Pharmaceuticals is trying to raise its legal steroid AndroGel to a Viagra-level of visibility by making "Low T" as recognizable a phrase as "E.D." Low T stands for low testosterone, a condition that five million middle-aged American men reportedly suffer from. But in "Rx vs. XXX," Tony Dokoupil reports that research shows that pornography also helps to restore "a sapped male mojo." To …

Companies are scrambling to silence harmful messages from employees -- like the tweets about how "how 'totally not into' the client" some staffers of a Chicago ad agency are -- while exploiting the value of social networks.

The Senate voted 90 to 5 to pass a bill that would sharply curtail credit card issuers' ability to raise interest rates and charge fees. House and Senate lawmakers will hammer out differences in the bills passed by each body and the legislation is expected to be on President Obama's desk by Memorial Day, Nancy Trejos reports. The bill is expected to have broad implications for consumers. For one thing, it prohibits card companies from raising interest rates on existing balances unless a borrower is at least 60 days late. If the cardholder pays on time for the following six …

In an effort to lure back grocery shoppers from the likes of Wal-Mart and Target, Albertsons will announce today that it is lowering prices for thousands of products at its 222 Southern California supermarkets, Jerry Hisrch reports. Other supermarkets in the Southern California market have already made their move: Vons in recent months and Ralphs last summer. Stater Bros. is keeping prices in check, even though food manufacturers are charging more. Albertsons is calling its new program "the Big Relief Price Cut." It says prices will be reduced "on thousands of items in dozens of categories across …