Detroit Free Press, Forbes CMO Network
A high-altitude hill-climb showdown between a Lincoln MKS sedan with a twin-turbocharged six-cylinder engine against four V8-powered European luxury cars is the subject of
five webisodes, and a half-hour special that will run at 9:30 p.m. Monday on the Speed channel, reports columnist Tom Walsh. Jean Jennings, editor-in-chief of
Automobile, came up with the idea and car testing experts from
Automobile and
Motor Trend magazines conducted the event, lending it credibility. Although MKS didn't win -- finishing second -- it did perform admirably against a Jaguar XF, Mercedes-Benz E550, BMW 550i and …