A new $79 iPod Shuffle is about the size of a tie clasp, has its controls on the cord, holds about 1,000 songs and has a new VoiceOver feature that reads aloud the names of tracks, artists and playlists. Edward C. Baig is among the reviewers impressed by Apple's ability to prove that "thinking small is a really big idea."

Customers who buy gift cards in $250 or $300 increments will get an additional $20 or $30 added to the card, respectively, from March 15 through April 15 at Supervalu's Acme, Albertsons, Bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco and Shaw's/Star Market stores.

Procter & Gamble's much-awaited "Digital Hack Night" yesterday became a four-hour reality show aired largely in social media, Jack Neff reports. A four-team effort -- which included executives from Google, Facebook, MySpace, Intuit and a host of other digital players -- raised about $50,000 directly for the charity Feeding America and another $50,000 in a match from the Tide brand.

Speculation is swirling that Apple is developing a device with a touch screen that could be as big as 10 inches that will be released in the second half of the year, Yukari Iwatani Kane reports. But speculators are divided over exactly what its function will be. One camp says the device is a netbook, but Peter Burrows, writing in Business Week, is not among them. "I find it hard to believe that the company will offer the same kind of lower-powered, margin-crushing $300 or even $500 netbooks that are now shaking up the Windows PC …

The base price for Honda's new Insight hybrid, which goes on sale in the U.S. later this month, will be 10% lower than that of the market-leading Toyota Prius. It will start at $19,800, making it the first hybrid to sell here below $20,000. Honda has positioned the five-door Insight as an economical alternative to the Prius, which currently starts at $22,000. "I think what they are looking to do is to bring a new buyer to the marketplace for hybrids, people who are interested but maybe couldn't afford the Prius," says Jack Nerad, an analyst at Kelley Blue …

James Surowiecki has a perspicacious analysis of credit card companies such as American Express trying to get rid of customers -- "a pretty startling change of direction for the lords of plastic." There were more than 1.5 billion credit cards in circulation in 2006, he reports, and credit card borrowing rose 30% between 2000 and 2006 even as American's real income essentially stayed the same. Surowiecki says that the credit card companies are following the advice given by Larry Selden and Geoffrey Colvin in Angel Customers & Demon Customers. Not all customers are equal, they claim. …

CVS Caremark is putting 16% percent of its 469 retail health clinics on hiatus until the next flu season begins in the fall, Bruce Japsen reports. The move came under fire from the Illinois State Medical Society, which represents 12,000 doctors. "With the economy's severe downturn and the uninsured ranks steadily rising, it's an interesting time for retail clinics to close their doors if their mission truly was to serve the uninsured," says Dr. Shastri Swaminathan, president of the organization. CVS says an analysis shows it still can adequately provide service to consumers with its remaining clinics, which will …

In a story in Forbes' newly launched CMO Network, Laurie Burkitt writes about the revival of the Stetson hat -- and apparel, eyewear and fragrance -- company at the hands of CEO Pamela Fields, a 53-year-old native New Yorker. A major problem has been the company's "scattered" marketing. Coty conducts promotions for Stetson scents, which sell for as little as $10 and as much as $35. Hatco, which makes the 200 styles of hats Stetson sells in the U.S., also has its own marketing program, Burkitt writes. "That's left those over 45 thinking it's a hat …