• Kraft Pizza Sale To Nestle Designed To Get It Out Of The Freezer
    The frozen-pizza lines that Kraft sold to Nestle to raise cash for its Cadbury bid have been cash cows, Emily Bryson York reports, leaving some observers to wonder why Kraft wanted to trade pizza pies for chocolate? One reason is locations, locations, locations. "We're looking to focus on products where we can bring global scale," says Kraft spokesman Mike Mitchell. Because the market-leader DiGiorno -- along with sibling brands California Pizza Kitchen, Tombstone and Jack's -- are frozen, they would "difficult to leverage globally." Kraft has already jettisoned such freezer-case brands as Budget Gourmet, Bird's Eye and Breyer's. …
  • P&G Plans New Product Push Through Brands Like Olay
    Procter & Gamble plans to introduce 30% more new products this year than last and hopes to maintain premium prices with tempting product features, Ellen Byron reports. As reported previously, stalwart brands such as Olay and Tide will lead the charge. One of the first products to hit shelves will be a wrinkle-fighting body wash from Olay's Total Effects line of anti-aging face creams that will cost $5.99 at retail for an 8.4-ounce bottle. It will be heavily advertised and the company is "betting that vanity will overcome the appeal of saving money," Bryon writes. There are five …
  • It Reportedly Cost $100 (For The Robot), And It's Gone Viral
  • Inside Apple's Quattro Deal: Advertising In Apps Will Grow
  • KFC Pays Indiana Cities For 'Fiery' Ad Space On Hydrants
  • Audi Marketing Boss Tells What U.S. Automakers Are Doing Wrong
  • Buffett Wades Into Battle For Cadbury
  • No Evidence Of Sugar Addiction In People, Claims Professor
  • New Leadership Will Take Dominos Through Its Upgrades
    Pending approval by the board of directors, J. Patrick Doyle, 46, will succeed David Brandon as CEO of Domino's after serving as a top aide for a dozen years. He has been president of Domino's USA since September 2007. Brandon, 57, is becoming athletic director at his alma mater, the University of Michigan. He will remain as non-executive chairman at least until his term expires at the end of 2012, John Gallagher reports. Gallagher writes that the leadership transition at Domino's Pizza comes at a crucial time as the company is spending a lot …
  • Judge Says Tobacco Marketers Can Use Color And Graphics In Ads
    In a decision released yesterday, U.S. District Judge Joseph H. McKinley Jr., of Bowling Green, Ky., says that a new law banning tobacco companies from using color and graphics to advertise their products violates commercial free-speech rights, Bob Van Voris reports. At the same time, McKinley upheld most aspects of the Family Smoking Prevention and Tobacco Control Act, which was signed into law by President Obama in June. McKinley refused a tobacco industry request that would allow marketers to state that tobacco products are less harmful because the FDA regulates them or that they comply with agency requirements. …
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