Has Burger King relied too heavily on customers who may be permanently changing their eating habits? asks Julie Jargon. For years, it could count on the 18- to 34-year-old "super fans" who dined at its establishments several times a week and would wolf down cheeseburgers with the abandon (and absence of love handles) that is the province of youth. Then the recession hit. "I don't think we'll go back to eating out as often as we used to," says one 28-year-old who, with his fiancée, discovered the joys of home-cooked organic veggies following a lay-off. "We always used to …

Whole Foods Market is unveiling a new outreach program called "Health Starts Here" in its flagship store in downtown Austin, Texas, that includes displays directing shoppers to the foods on an aisle with the highest nutritional value, Brian Gaar reports. Stores also will offer cooking demonstrations, classes and community health fairs, and encourage employees to maintain a healthy lifestyle. Healthy-eating specialists who offer shoppers advice about their diets will be one of the most visible aspects of the program. The goal, says one such specialist, Mary Olivar, is to empower people. She sees her job as a "demystifier …

Coca-Cola's juice brands have topped those of PepsiCo in the U.S. fruit-juice market-share war by volume, according to Beverage Digest. Some may blame the fall-out from Tropicana's ill-conceived package redesign, as Natalie Zmuda points out, but Pepsi is not among them. It points its fingers at a surge in private label products. During the first 10 months of 2009, Coca-Cola's volume share increased 1.1 points to 23.3, while PepsiCo's share fell 2.7 points to 21.8. PepsiCo's Tropicana lost 2.3 volume share points; Coca-Cola's Simply gained 1.6 points and Minute Maid lost a half point.