Two years into its menu and marketing overhaul under Roland Smith, Wendy's is rolling out four "premium" salads -- Apple Pecan Chicken, Baja, BLT Cobb and Spicy Chicken Caesar -- which are made with nine types of greens, Pamela Parseghian reports. They have a suggested retail price of $5.99. "We are raising the bar on salads again," says Ken Calwell, chief marketing officer for the No. 3 burger chain, which has more than 6,600 units worldwide. "Wendy's new premium salads offer the high-quality ingredients and choice that our customers crave." Wendy's is also testing a breakfast …

U.S. soccer star Landon Donovan is doing okay, as far as endorsements go -- $3 to $4 million a year from the collective likes of PepsiCo's Gatorade, Nike and Flo TV. But if he wants to be anywhere near the stratosphere occupied by Lance Armstrong or Michael Phelps, Barry Janoff writes, he'll have to first become the next Mia Hamm, the most highly decorated and marketable American-born soccer player ever. Could Donovan surpass the estimated $7-8 million or so a year that Hamm earned at the height of her popularity? "Definitely," says Howard Brodwin, managing director for Team …

Can't you just see your automobile dressed in the plaid of the family tartan? Or the colors of your favorite sports team? Peter Valdes-Dapena reports that Smart USA, the company that sells the tiny Smart ForTwo, is offering customers an option to have their cars painted any color they choose. Smart ForTwo comes in six colors at no additional cost. An additional 93 other "smartExpressions" colors are available for $1,550. And if the man of the house wishes to exactly match the shade of leather on his favorite Barcalounger, Smart will do its best. Pricing "depends." …

Duff Wilson reports that federal officials want to revive antismoking advertising to counter some of the impact of the tobacco industry's $12 billion worth of marketing firepower and the surging popularity of the likes of hookah bars and smokeless nicotine products. "People are getting the image that it's cool to use nicotine as a drug," Terry F. Pechacek, associate director for science in the Office on Smoking and Health of the Centers for Disease Control and Prevention tells Wilson. "We need to bring back our voice, our antismoking mass media campaign." The CDC's biannual survey of …

It was showman George M. Cohan -- that's Cohan with an "a" -- who said, in another century, "I don't care what you say about me, as long as you say something about me, and as long as you spell my name right." The marketers at Adidas are saying basically the same thing about their controversial Jabulani-themed World Cup soccer ball. Adidas says it has tested the ball using robots, wind tunnels and other technology and claims it is the most perfect sphere in soccer history with tiny grooves that improve flight accuracy as well as other innovations. …