One last item, while we're on the subject of le derrière. Melissa Allison reports that Jones Soda is pinning its perennial turnaround hopes on a relaunch of its WhoopAss energy drink, with a fresh look and marketing campaign this fall. "The energy-drink persona is aggressive young males who play hard and party hard," says new CEO William Meissner. But, writes Allison, WhoopAss' vintage-looking can with a cartoon character called "the little guy" hardly fits that image. Employees are devising a new look that involves the color black and the Iron Cross, a centuries-old symbol now part …

With two-year same-store sales down 17% in its fourth quarter, the 1,505-outlet Chili's Grill & Bar hopes to rebuild traffic with a $20 dinner-for-two promotion, Ron Ruggless reports. Last year, Chili's twice offered a "three for $20" deal with a shared appetizer, two entrees and a shared dessert. With everyone trying to squeeze into his or her new jeans (see stories above), dessert is perhaps mercifully missing from this year's deal. Then again, there may be crasser reasons for its absence. "The absence of dessert and improved distribution of entrée selections over multiple stations in the …

Legislation that would ban toys from most kid's meals sold at fast food outlets unless the meals meet stringent calorie and sodium limits has been introduced in San Francisco, Bruce Horovitz reports. The legislation also would require fruit or veggies in each meal. Thirty-six percent of kids under age 6 say the best part of eating out is getting a toy, NPD Group reports; only 16% like the food best. "There's no fundamental conflict between a healthy meal and a happy meal," says Rajiv Bhatia, environmental health director for San Francisco. He says chains will need to make relatively …

It's casual dress day, right? Must be. Continuing on the denim theme, the Times' Stuart Elliott writes about Lee Premium Select, a new line of men's jeans that will sell for about $42 a pair, and Marketing Daily's Sarah Mahoney told us about Levi's women's jeans line, Curve ID, that was introduced this week. The Lee Premium Select line is positioned between the Wranglers line sold by parent company VF and the trendy ones bearing designer labels. Mike Rowe of "Dirty Jobs" is featured in a campaign for the product, as well as on a microsite, …

Children's clothing sales are up 5.3% in 2010, according to MasterCard Advisors' SpendingPulse, one of the few bright spots in retail as parents splurge on their mini-mes. And even as they may find it progressively harder, from year to year, to squeeze into skinny jeans, they're now buying them for their toddlers, Elizabeth Holmes reports. "People tend to put their kids first," says Mark Breitbard, evp of GapKids and babyGap, whose skinny jeans for kids and babies closely mimic the shape and style of its adult jeans. "They'll pass on something for themselves to make sure their kids are still …