Siegel & Gale's Alan Siegel tells Parija Kavilanz that the shortages of Johnson & Johnson's Tylenol, Motrin and Benadryl due to recalls and a factory closing is putting the brands in jeopardy. "The definition of a 'brand' is consistency in quality, safety and efficacy ...," he says, pointing out that the company will have to shake off the stigma now attached to these brands. Other analysts see an opportunity for generic rivals. Indeed, Doug Booth, CEO of a division of Iceland-based Actavis Group, the fourth-largest maker of private label drugs, says his company has ramped up its manufacturing …

Rich Thomaselli says that comments and reasoned commentary about a rework of the 2005 "My Butt Is Big" campaign for Nikewomen.com are flying fast and furious around the Internet. The new ad has [almost] the exact same copy as the original one but swaps out the picture for an image of an "ethnically ambiguous woman." Only problem is, it's not a Nike ad. The one variation in the new copy is the misspelling of "ambassador" as "embassador." Thomaselli spotted that, called agency Wieden & Kennedy, and quickly got to the bottom of the story. "Maybe …

Tom Walsh says we should remember how Wal-Mart blew by Kmart in the '90 as we observe Hyundai's assault on the American market. "Hyundai is not yet a Wal-Mart-scale juggernaut," he writes, "but it certainly has ambitions." It also has results. It posted a 19% gain in July and its U.S. sales are up 24% this year. And consider where it's coming from. In 2001, Hyundai was No. 32 among 37 brands in J.D. Power's Initial Quality Study. By 2004, it was No. 7 and today it ranks in the top three non-premium brands. It's also fourth in …

Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses the retailer's back-to-school strategy with Elaine Wong. With reports that drastic price-slashing is already hitting teen retailers, Synder says that Kmart has a three-pronged strategy and value is No. 2. "The first involves 'more fashion,' and we've absolutely delivered on that," he says. It has introduced three new brands in addition to GLO [the Jones Apparel Group jeans and accessories line]: Dream Out Loud by Selena Gomez, Bongo and Rebecca Bonbon. Value goes beyond price, Snyder says, to quality. Consumers …

Intel has agreed to restrictions on marketing practices that federal regulators claimed improperly coerced computer makers to use Intel's chips rather than those of its rivals, Steve Johnson reports. As you might have guessed, Intel did not admit any wrongdoing and says it simply wanted to avoid the cost and time involved in litigation. Doug Melamed, the company's general counsel, says that the company's business practices "won't change a whole lot, frankly," and that "we would not agree to something that would prevent us from competing aggressively." Most analysts agree that Intel will continue to dominate the chip marketplace …