Darden School of Business Professor R. Edward Freeman talked with the Whole Foods founder and co-CEO on topics such as "conscious capitalism," "consequences of authenticity," and "public trust in business."

Look out, Gucci, Armani and Prada. Here comes "Made in China." Melanie Lee reports Warren Buffett, who touts Chinese suit maker Trands in a 2007 video, may not be the only one who thinks that the world is ready for Chinese luxury goods. Sales of luxury goods in China grew 12% in 2009 to $9.6 billion, accounting for 27.5% of the global market, according to Bain & Co., and it is projected to become the No. 1 market in the world within five years. Exporting that growth though domestic brands will be a more daunting task. …

Phil Rosenthal writes that long before Leonardo Di Caprio dreamed of planting ideas into the deepest reaches of our brains, an ad agency that got its modest start in Chicago 75 years ago this week was doing just that. "Your stream of consciousness includes runoff from [Leo] Burnett brainstorms," he says. The pantheon of characters created by the agency would include, of course, the Jolly Green Giant, the Marlboro Man, Charlie the Tuna, Morris the Cat, the Maytag repairman, the Keebler elves, Tony the Tiger, Toucan Sam and the Pillsbury Doughboy. What a party that would be ... …

Stuart Elliot takes a look at the season-long sponsorship deal reached between the "Mad Men" TV show and Unilever, which is creating six chronologically correct commercials for brands that date back to the days of the three-martini lunch. The vignette-style spots for Dove, Breyers, Hellmann's, Klondike, Suave and Vaseline will air during all 13 episodes of the current season and will also be on a YouTube channel, Facebook and other Web sites. Each commercial will feature a copywriter and an art director trying to create an ad for each brand in 1964, followed by a current …

The NPD Group says that the worldwide sales of sports equipment, apparel and footwear will rise 1% this year, thanks to the World Cup, which has been driving sales of soccer-related goods around the globe. "Global Sports Estimate 2010" says that sales of soccer-related equipment, apparel and footwear alone could top $11 billion this year. The uptick, slight as it may be, reverses a trend dating back to 2008, when sales were flat, Barry Janoff reports. Last year, they dropped 2%. "The state of the global economy and its subsequent impact on consumers worldwide has had an impact …