Nice lede on Timothy O'Connor's coverage of a lawsuit filed by supermarket giant A&P against supermarket titan Stop & Shop: "In the immortal words of John 'Bluto' Blutarsky: Food fight!" In a lawsuit filed Friday in U.S. District Court in White Plains, N.Y., Great Atlantic & Pacific Tea Co. charges that Stop & Shop is lying to consumers about having lower prices than A&P. It claims that Stop & Shop's circulars, in-store ads and Internet ads use false or misleading information to arrive at figures claiming savings of 9 to 19% over A&P.

F. Gavina & Sons, a little-known Los Angeles coffee roaster, has risen from modest beginnings serving Cuban and other ethnic markets to become a supplier to companies such as McDonald's and Costco. Now it wants to take on the likes of Starbucks and Peet's on the premium shelves in supermarkets, Lisa Baertlein reports. The seller of brands such as Don Francisco's and Cafe La Llave has introduced Don Francisco's Family Reserve line in Southern California and is planning to go national. "Once you taste good coffee, you don't go back," says president Pedro Gavina, comparing the coffee market …

Man, oh, man, what will those fussy consumers complain about next? I mean Frito-Lay goes out and spends four years to develop a compostable bag for Sun Chips that's "cooked with steam from solar energy" and what's the reaction to all that environmental friendliness? It's too noisy, Suzanne Vranica reports. Like a "revving motorcycle," says one crank; "glass breaking," moans another. Air Force pilot J. Scot Heathman would have you believe the loud crackling sounds the bag makes are louder than the cockpit of his jet. (A RadioShack sound meter backs him up.) There's even a …

William Simon, Wal-Mart's U.S. president and CEO since late June, is reversing course on many of the initiatives set in motion by his predecessor-now-vice-chairman Eduardo Castro-Wright, Jack Neff reports. Items that disappeared under Project Impact will return. Deep "rollbacks" will roll the other away again with renewed emphasis on the store's core Everyday Low Price model. And ad spending has also fallen back to "historical levels" after a steep hike earlier in the year. "We plan to win in every category and let customers decide through their purchase decisions what to include in our assortment," Simon says. He also …

Jamba Juice CMO Susan Shields chats with Patricia Odell about the brand's first professional sports league relationship -- a deal with the Women's National Basketball Association that kicked off last week to tie the brand to fitness and healthy nutrition. Tips will be provided at events and in arena signage and there will be several fan promotions and WNBA player appearances at select Jamba Juice retail locations. "We hope that this relationship will help change the way people think about getting fit -- that it doesn't have to be a chore, it can actually be fun, and the …

If sugar is sugar, I guess whole grain pasta is whole grain pasta, too, whether it's boiled up al dente in the pot or poured out of a can. In any event, that's the message of a new print and TV campaign by Chef Boyardee, Elaine Wong reports, that carries the tagline, "Obviously delicious. Secretly nutritious." In one spot for the ConAgra brand, dad is surprised to discover that his Whole Grain Beefaroni contains "whole grain pasta." Mom tells him to "zip it" or else their daughter and her visiting pal will "never eat it." But of course …

Sara Lee is removing high-fructose corn syrup from its two best-selling bread lines -- Soft & Smooth and 100% Whole Wheat -- because mothers asked them to, Emily Bryson York reports. "As we looked at unsolicited responses from our consumer hotline, and pairing that up with focus group research and talking to Sara Lee moms, removal of high-fructose corn syrup was something they saw as a positive for them," says Jeff Dryfhout, director or Sara Lee North American Fresh Bakery. Other big-name products that have already removed the sweetener in response to charges that the widely …