Brandweek
Betty Crocker Warm Delights broke a new campaign this week that shifts the brand message from the convenience of the treat to the benefits of "chocolate to the warmth degree." (Whatever that means, one is tempted to write, but you know, we here at
Marketing Daily get it.) Elaine Wong reports that three women in individual TV spots wait "longingly" as the dessert heats in the microwave. "There's chocolate, and then there's this. Warm Delights from Betty Crocker. So rich, so warm, it could make you melt," the
voiceover says. The …