Consumer loyalty to brand name automotive dealerships is an insignificant factor in choosing a dealership, according to a survey of 1,000 online respondents by market research firm Morpace. Seventy-four percent of respondents considered "best deal offerings" in deciding where to buy a car and four in 10 respondents -- the largest group -- ranked best deal offerings as the top consideration, Vanessa R. Williams reports. Other top considerations were "prior positive experience" and "referral from family or friends." "The bottom line is that people go where they can get the best deals," says Morpace vp Karen …

Novaled AG of Germany used its booth at the Korea Electronics Show earlier this month to show a prototype of a desk lamp made from several panels of OLED-based lights used by other manufacturers in new cell phones. They are expected to be available at retail in about two years, Evan Ramstad and Paul Glader report. OLED, which stands for organic light emitting diodes, uses less energy than incandescent bulbs, is nearly as efficient as fluorescent and produces a color that is closer to natural light than either of the two dominant bulb technologies. The OLED screens are …

Walmart is running Facebook ads promoting a new service it is calling CrowdSaver that operates a lot like the Internet coupon service Groupon, Brian Morrissey reports. Groupon offers steep discounts on goods and services if a critical mass of people agree to the offer CrowdSaver's deal: 18% off a plasma TV if 5,000 people say they'll buy it. Walmart is encouraging its fans to rally their friends in order to ensure the deal happens. Sources tell Morrissey that the retailer is assessing whether it can develop a foothold in the emerging field of social commerce.

Kraft is readying one of the largest ad campaigns in its history for Philadelphia Cooking Crème, a reduced-fat, creamy and spoonable version of the brand that dates back to 1880 and was acquired by Kraft in 1928, EJ Schultz reports. The new version will be on grocery shelves early next year and print and TV ads are scheduled to launch March 1. The new product comes in four flavors: original, Italian herb, savory garlic and Santa Fe. McGarryBowen's campaign will promote it as a sauce for just about anything else you can put in a pan and will …

David Goldman writes that Microsoft is living in the past. One of his sources is outgoing chief software architect Ray Ozzie, who has posted a heckuva farewell salute to his 90,000 comrades in the cubicles and cafeterias. "Our early and clear vision notwithstanding, [competitors'] execution has surpassed our own in mobile experiences, in the seamless fusion of hardware & software & services, and in social networking & myriad new forms of Internet-centric social interaction," Ozzie wrote. Analysts agree. "In this age, the race really is to the swift. You cannot afford to …