All 40 of MillerCoors new craft and import division are going to beer school, where they will learn beer history, styles, flavor and etiquette, E.j. Schultz reports in a fascinating article, including a course on food pairings called "Beer & Cheese." The back-to-basics training is just one example of how the brewery giant is using Tenth and Blake to focus on the fast-growing craft segment. "In the craft and import business it is a lot more about education being the new promotion," Tenth and Blake president and CEO Tom Cardella tells Schultz. "There's a lot of desire for knowledge …

On Monday, Wendy's will launch a $25 million campaign touting its new French fries, the biggest overhaul of its fries in more than four decades, writes Tanzina Vega. Two TV spots will run on cable and network stations such as TBS, VH1 and Bravo and during shows like "Conan" and "Lopez Tonight." "Fries," Wendy's CMO Ken Calwell tells Vega understatedly, "is something we hadn't been a leader in, in the past." For the last year, the company has been examining its product line for opportunities to promote food made with more natural ingredients. Wendy's "new natural-cut fries with sea …

Alexandria Sage reports that Walmart will match the prices of its competition on the day after Thanksgiving while Amazon.com is counting on a new price-comparison app for the iPhone to highlight its own deals. "We have our hands on every Black Friday circular we can find and we're working hard to match or beat prices," Amazon.com spokeswoman Sally Fouts told Sage. Analysts predict that Walmart will win offline while Amazon will seize the day on. And, because the former's price matching is available in-store only and not on Walmart.com, it won't take away from Amazon shoppers who avoid the chaos …

Seeking to leverage the finding that its customers use its Web-streaming service more than its mailed rentals, Netflix has launched its first Internet-only subscription plans in the U.S. and -- you guessed it -- raised prices on its DVD-by-mail plans. The one that allows for five DVDs out at one time goes up by $5, to $34.99. Nat Worden reports that Netflix will charge $7.99 a month for customers that only want to watch films and TV shows delivered online. Netflix shares jumped 8.8% to $188.32 Monday on the Nasdaq Stock Market. Netflix's embrace of online streaming could bolster …

Subway chief development officer Don Fertman discusses his appearance on "Undercover Boss" last night with Alan Snel. What will change as a result of his experience in the trenches? "We will be putting our upper management in touch with the field and having our folks work in stores and really feel the business and be on the frontline and understand the interaction between the sandwich artist and the customer," he says.

Columnist Mark Phelan say the Los Angeles Auto Show got off to a rollicking start this year, particularly when compared to the funeral mood at the 2008 and 2009 editions. "Around 50 new vehicles and a newfound optimism make this the best Los Angeles auto show anyone can recall," he writes before rounding up some of the top cars. The one he'd really like to get out on the freeway? The Nissan Murano Cross Cabriolet. "I look at this goofy minty-green convertible crossover SUV and ask why not? The oddity didn't …

Spoofs and parodies of the LeBron James "What should I do?" Nike ad have generated 5.8 million views online, according to Visible Measures, while the original ad (and direct copies) has been viewed 5.1 million times. Emily Steele writes that those figures demonstrate how difficult it is to repair damage when consumers themselves are able to influence public perception. "This is how the people struck back," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki. "Controversial ads such as these are intended to generate controversy," says Visible Measures CMO Matt Cutler. …

Bill Briggs reports that it doesn't matter what age the American consumer may be, he or she wants pretty much the same thing for Christmas, and it's not world peace. "We certainly see kids migrating to adult-like products [including] iPods, cell phones, video games, and the like," Sarah Wood, director of the Amazon.com toys and games store, tells Briggs. And adults, conversely, want the games, gadgets and even dolls that are popular with younger folk. Ed Crotty, co-founder of ZooLert.com, says the Monster High Doll is attracting interest from collectors many years beyond the 6- to …

Jack Neff reports that the upper crust is splurging on high-end beauty products with the result that sales for prestige brands such as Estee Lauder (up 14% for organic sales) and L'Oreal (up 6%) surpassed their mass-market cousins Procter & Gamble and Unilever, which each reported about a 4% lift. But P&G's shipments for its ultra-prestige SK-II skin-care business also rose 20% last quarter, and it is readying new campaigns for other high-end lines. "The luxury consumer is shopping again, and we are seeing our strategy contribute to ... prestige beauty growing faster than mass in many parts …