Experts tell Bill Briggs that the biggest problem exposed by the protest against the tighter security measures is a colossal lapse in communication.

Talk about a consumer-driven product, trust me that there's more here than you'll ever want to know about that consumer-driven beast that will grace 99% of our carving boards tomorrow. Let's just say that one thing that's been bred out of the Broad-Breasted White turkey is the ability to engage in a little avian hanky-panky. "They're anatomically such that you can't get things to match up," explains Sandy Miller Hays, a spokeswoman for the U.S. Department of Agriculture's Agricultural Research Service. But we all know that American ingenuity is such that problems beget solutions. If it weren't …

Jared Fogle's brand showed an uptick in awareness after he committed to running the ING New York City Marathon following a 40-pound weight gain, but he took a dip in six of the eight areas measured by Marketing Arm's Davie Brown Index, including the trendsetter, influence, aspiration and endorsement categories. And trust stayed flat. "It might be tempting, then, to surmise that consumers liked Jared less as he gained weight," Maureen Morrison writes, "but that's not the case." Matt Delzell, Marketing Arm's group account director at the entertainment practice, tells her the dip is a logical outgrowth of …

Herbert Fisk Johnson III, chairman and CEO of S. C. Johnson & Son, will tell consumers about his family-owned company's commitment to disclosing the ingredients of household cleaning products such Glade, Pledge and Windex in a spot that will break during CBS' coverage of the Thanksgiving Day parade tomorrow and will then move online in a big way. Stuart Elliott reports that the promise by S. C. Johnson to disclose "all of our ingredients, right down to the fragrances and dyes," is part of the "family company" campaign that began last year. Johnson, known around Racine, Wis., as …

Enough-already with the low-salt marketing message, says Campbell Soup; it's not moving product. "I think we've addressed the sodium issue in a very satisfactory way," says president and CEO Douglas Conant. "The challenge for us now is to create some taste adventure." Even as Campbell was trumpeting the reduced sodium in much of its canned soup, Pepperidge Farm bread, Prego pasta sauce, Goldfish snacks and V8 juice, it was getting "battered" by heavy supermarket promotions of such not-so-good-for-you comfort foods as boxed macaroni, Ilan Brat and Paul Ziobro report. Hence, its new "It's amazing what soup can do" …