• Crowded Airliners, Enhanced Security Cause Shift To Charter Jets, Rental Cars
    And here's another.
  • How Advertisers End Up With 'That Guy'
    Every so often, advertisers all look at one actor and decide he or she is the one that captures a mixture of the here-and-now and the particular product the ad will promote. This makes for an odd perfect storm of advertising for viewers, who all see one person playing different roles across different brand platforms. Currently, that guy is named R.J. Kelly III and you may have seen him recently about how this happens and if the phenomenon is good or bad for brands.
  • Chicago Favorite Fannie May Is Back From The Dead
  • Food Marketers Step Up Ads To Reach Home Cooks, Entertainers
    Short on cash, many are dining and partying at home so the companies that market packaged foods like soup, candy, soft drinks, flour, canned and frozen vegetables, gravy, coffee, cake mixes, broth and cookies are out to reach them with bigger advertising budgets. House-Autry is inviting cooks to enter a holiday contest, called I'm Dreaming of a Fried Christmas, by uploading video clips. The company is also asking consumers to visit Facebook and join an organization named the Southern Cooking Preservation Society. Pinnacle Foods Group is introducing bottles of its Mrs. Butterworth's syrup in three Christmas designs - the …
  • Royal Caribbean Launches New Ship, Brand Partnerships
    The line's newest ship, Allure of the Seas, sets sail on its maiden voyage Dec. 1 with DreamWorks and Starbucks aboard. When passengers sail with Allure, they will see "Megamind" in 3D -- in the first movie theater of its kind on a ship -- and "How to Train Your Dragon on Ice," among other DreamWorks productions. DreamWorks CEO Jeffrey Katzenberg said the brands plan to expand the "DreamWorks experience" to other Royal Caribbean ships. Starbucks is also touting its partnership with Royal Caribbean. After posing questions on MyStarbucksIdea.com, the coffee chain decided to give consumers …
  • Retailers Are Sweetening Their Offers For Repeat Customers
    Toys R Us Inc. recently announced it was tripling its Rewards R Us program, offering 10% back on purchases made in stores or online through Christmas Eve. Target Corp.'s RED card program is upping its ante to 5% back on merchandise. GameStop Corp., a leading video game retailer, has unleashed its Power Up Rewards program, a first for the company. GameStop rolled out its Power Up Rewards program after positive consumer tests in the summer. Aiming for those seeking immediate gratification, GameStop's program gives customers benefits before they even buy anything. Members can choose between the free version …
  • L'Oreal, Nestle Beauty-Pill Joint Venture Inneov to Enter China
  • KKR-Led Group To Buy Del Monte For $4 Billion
  • Out And About With The Fictional Hilfigers
    Avery Baker, EVP of global marketing and comms for Tommy Hilfiger, sits down with Age to talk about the latest doings among the Hilfigers, a fictional Americana family. Members of the Hilfiger clan, along with Baker, were just in Paris for the opening of the lifestyle brand's largest store in France. Globally, the company counts some 1,000 stores and brings in $2.25 billion in annual revenues. Meanwhile, a branded TV spot -- the company's first since 2005 -- began airing in the U.S. It features a chaotic Hilfiger family picnic, in celebration of the holidays. The Hilfigers, introduced …
  • Medill J School Embraces Integrated Marketing Communications
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