Becky Saeger joined Schwab in 2004 as EVP, brand management and marketing communications, and in 2005 became chief marketing officer. Other Schwab marketing executives have assumed Saeger's responsibilities, while the company searches for a new CMO, a client representative said. First, Pfizer, then Kellogg, now Schwab. A trend.

At the Waldorf-Astoria in New York on Wednesday morning, Brands USA Holdings put up for auction 170 product and corporate names that are no longer being used, including: Meister Brau beer, Snow Crop frozen orange juice, the Kuhn Loeb and Shearson brokerage firms, Allsweet margarine, Lucky Whip dessert topping, Mum and Stopette deodorants, Collier's and Saturday Review magazines, Computer City and Phar-Mor. The highest bid, $45,000, was submitted for Shearson, followed by $32,500, for Meister Brau; and $30,000, for Handi-Wrap plastic wrap. Several names, including General Cinema, Homestake Mining and Victrola, went for $1,000 apiece, and some, like Allied …

Aiming to take a gulp out of Mountain Dew's market share, Dr Pepper Snapple Group plans to begin selling its Sun Drop citrus drink nationwide early in 2011. Dew currently dominates the citrus category with an 84.3% share. Sun Drop's been around for 82 years and has rabid fans mostly in Southern states where it is currently available. Expanding it is part of the company's strategy to leverage interest in flavored sodas, the non-cola part of the soft drink industry in which Dr Pepper Snapple specializes. To reach Sun Drop's target market of 15- to 17-year-olds, Dr Pepper Snapple …

The La Jolla, Calif.-based company watched the Food and Drug Administration's focus on safety and learned that a commitment to minimize Contrave's risks and additional studies would be necessary to support approval for the drug. Outside advisers to the FDA had recommended that a large study on cardiovascular risk can wait until after Orexigen Therapeutics' drug is approved. The FDA delayed competing treatments from Arena Pharmaceuticals and Vivus in October after they failed to win the panel's backing on safety. While the FDA isn't obliged to follow the recommendations of its advisers, their support eases concerns that had …

Procter & Gamble has signed the ice hockey star who plays for the Washington Capitals to a multi-year deal that will put its Gillette brand front and center in a multi-media campaign. The first campaign includes two TV spots, print and online ads, as well as POP materials featuring Ovechkin's name and likeness. Although the pact initially targets marketing efforts in Moscow-born Ovechkin's native region of Russia and Eastern Europe, Gillette has opened the door for him to become a brand spokesman in North America. Under terms of the deal -- financials of which were not revealed -- …

With three out of four households already in possession of a digital camera, Fujifilm has come up with a way to sell more: make it 3D. That makes it appealing even to those who already have a 2D device and want a new photo experience. And, for the first time, the company will advertise in cinemas from coast to coast. The commercial features young men looking at a friend's photos from a trip to New York. They are transported to the city streets, where gushing water from a hydrant is suspended like ice crystals. When one of them asks …

Fortune Brands is expected to announce today the break-up of its company into possibly three separate businesses, one of which would remain independent and publicly traded and focused on liquor brands that include Jim Beam and Maker's Mark bourbon as well as Sauza tequila. Its home unit -- including Moen faucets, Aristokraft cabinets and Simonton window -- and its golf division -- which makes FootJoy shoes and gloves as well as Titleist golf balls -- would be spun off or sold. The newspaper reports that Fortune Brands made this decision now because of an improving economy, an uptick in …