• Sprint Set To Shed Nextel In '13, Gets High 'Consumer Reports' Rating
    Sprint Nextel will begin shuttering its Nextel network in 2013, a move that is expected to eliminate the need to juggle incompatible network technologies. It chose three companies to integrate its wireless technologies into a single network, a move that Sprint estimates will save it up to $11 billion over the next seven years. The phase-out of its iDEN network alone will account for as much as 40% of the total cost savings. The project also positions it to make an easier move into fourth-generation wireless services, beyond tapping partner Clearwire Corp.'s 4G network. Sprint, …
  • Dispute With Kraft Puts Off Anticipated Acquisition By Starbucks
    The ongoing dispute between Starbucks and Kraft is likely forestalling any potential acquisition by the coffee company but that hasn't stopped speculation on who Starbucks is after. Among the contenders are Peet's Coffee & Tea, Green Mountain Coffee Roasters as well as milk distributors and even Williams-Sonoma, which Starbucks was rumored to have bid on more than a decade ago. Although Starbucks has $1.2 billion in cash and a market capitalization of $24 billion, its nasty legal battle with Kraft could cost $1 billion or more, according to one analyst. Starbucks is trying to end a 12-year relationship in …
  • Jeggings Are Hot! NPD Calls Them 'Next Evolution Of The Jean'
    My sister-in-law sells the "Carol Anderson by invitation" (CAbi) line of clothes so I learned about jeggings during last spring's show and now they are everywhere! They are leggings made from denim (jeans; hence, jeggings) and Lycra, and retailers can barely keep up with demand. Apparently, Conan O'Brien is obsessed with them. "It's the next evolution of the jean," says Marshal Cohen, chief industry analyst at NPD Group, which predicts that jeggings could follow $100 designer jeans, which grew from 2% of the market to 8% in five years. Just as $100 designer jeans grew from 2% of …
  • Minnesota Accuses Discover Of 'Deceptive' Marketing Tactics
  • Kellogg's Bryant Takes Over As CEO After Mackay Abruptly Resigns
    Wow. First, Pfizer's CEO suddenly quits and now Kellogg's leader follows suit. Trend? Time of year? Bad economy?
  • Hyundai Plans New Brand Strategy
  • Boomers Could Mean A Boom In Business
  • More Shoppers Ditching Credit Cards This Season
  • Honda To Discontinue Element After 2011
  • CSR Should Be Motivated By Business Value
    See why one PR blogger hopes your corporate social responsibility efforts aren't based on your desire to help.
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