• Expect More Joint Marketing By PepsiCo, Frito-Lay
    PepsiCo CEO Indra Nooyi says that now that the company has acquired its two largest bottlers, there will be "a lot more joint marketing" of the company's drinks and snacks made by its Frito-Lay unit, Karen Robinson Jacobs reports.
  • In Malls, Book Superstores Sideline Smaller Cousins
    Small-format bookstores such as Waldenbooks and B. Dalton are closing in droves, Jaclyn Trop reports, but malls around the country are welcoming big-box bookstores such as Barnes & Noble and Borders, which are powerful drivers for sales and traffic.
  • Toyota Announcing Zero-Percent Financing, Free Maintenance
    Toyota will announce that it is offering zero-percent financing for 60 months on some 2010 model-year vehicles, including the popular Camry and Corolla sedans and other vehicles involved in safety recalls, as well as two years of free maintenance, sources tell Soyoung Kim and Bernie Woodall. The incentives will begin today and will run through the month.
  • Louis Vuitton Suing Hyundai Over Trademark Infringement
    Louis Vuitton filed suit against Hyundai in Manhattan federal court yesterday over a 30-second spot Super Bowl commercial that features a fancy basketball with a logo it feels is too similar to its own. The suit seeks unspecified damages for "unauthorized use" of Louis Vuitton's trademarked symbols, Bruce Golding reports, claiming the ball shows "a spurious replica" of the design it uses on its handbags and other accessories. A Hyundai spokesman says the automaker had yet to review the suit and declined comment. Chris Woodyard, meanwhile, reports in USA Today that …
  • New, Not-So-Secret Ingredient For Domestic Chocolate: Air
    Aerated chocolate bars -- a longtime hit globally that never caught on in the U.S. -- may finally be finding acceptance here as Bubble Chocolate nudges its way onto shelves in Whole Foods and Duane Reade outlets, Jenn Abelson reports. Paul Pruett, who helped turn ZonePerfect nutrition bars into a dietary sensation, is the man behind the 2.8-ounce, all-natural bars, which cost $2.50 to $3. Bubble Chocolate is also reportedly in talks with Wal-Mart and Target. "The U.S. is the last frontier for this type of chocolate,'' Pruett says. Indeed, the Nestle Aero bar and other …
  • Recession Or No, Pizza Chains Making Dough
    Domino's Pizza, which announced a higher-than-expected quarterly profit this morning, and its two main rivals, Papa John's and Pizza Hut, have weathered the recession better than others in the restaurant industry thanks, in part, to a marketing blitz. Indeed, sales in the "quick-serve" restaurant category are expected to rise 3% this year compared with 2.5% for the overall industry, according to the National Restaurant Association. Papa John's founder and CEO John Schnatter said last week that heavy marketing from Domino's and Pizza Hut "was like a light switch" that turned pizza sales from running 5% to …
  • Reuss Will Oversee GM's Sales As It's Re-Split From Marketing
    Susan Docherty, currently vp of both the sales and marketing functions at General Motors, is losing her sales duties to Mark Reuss, who is currently president of the company's North American operations, Tim Higgins reports. An organizational structure that separates the functions sounds similar to one put in place last summer by former GM CEO Fritz Henderson that was scrapped by Ed Whitacre when he took over in December. "The patience that other companies might have, or GM had in the past, is probably going to bear no relationship to what's happening now," observes corporate restructuring expert …
  • Pepsi Backs 2010 Outlook; Closes Bottler Purchases
  • Gatorade Dumps Woods But Continues Support Of Foundation
  • Lowe's Puts Its Focus On Knowing The Customer's Wants
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