Farmers Insurance, which recently signed a 30-year naming-rights deal for a football stadium in Los Angeles, has also expanded its relationship with the Los Angeles Sparks WNBA team. Besides Sparks uniforms, the logo also will appear on team shooting shirts, in-arena signage and on the Staples Center court. The logo will also be on Sparks' advertising, the team's official Web site, tickets and pocket schedules.

Most Americans are cool with the new U.S. law that will start phasing out incandescent bulbs next year. A USA Today/Gallup poll finds that nearly three-quarters of adults say they have already replaced their standard bulbs with compact fluorescents or LEDs, and 84% are satisfied. The results come at the same time as the GOP is trying to repeal the 2007 law.

Virgin American entered the Chicago market with a Groupon deal offering a roundtrip fare to the West Coast for $128. The deal, the first airfare on Chicago-based Groupon Inc., sold out in Chicago in just eight minutes, said a Virgin America spokesperson. Virgin's Groupon deal also sold out in San Francisco and Los Angeles for a total of 2,100 tickets. The company's CEO, David Cush, said it would keep offering steep discounts out of O'Hare International.

Jaguar Cars, a division of India-based Tata Motors Group, is packing up its $100 million global ad account and moving it from Euro RSCG to a new agency, Spark44, whose only account will be Jaguar. The agency's headquarters will be in California, with regional hubs in the U.K., Germany and China. Jaguar said in a statement "...We are now finalizing details to create an innovative -- not in-house -- joint venture project named Spark44, which would be 100% dedicated to the Jaguar brand." The four men who will run Spark44 have ties to Jaguar, McCann Worldgroup digital marketing …

The first TV ads from leading Greek yogurt brand Chobani encourage fans of the brand to share "real love stories" by submitting video clips photos and comments. The effort includes a new web site, billboards and social media to sift for fan comments. Billboards post fan tweets. The $13 million effort via Interpublic's Gotham runs through the end of the March.

The U.S. Department of Justice and the Federal Trade Commission are looking at whether Apple's media subscription service violates antitrust laws. The company on Feb. 15 announced it would start a subscription service for publishers to sell newspapers and magazines on Apple's iPad through the App Store. The model has Apple taking a 30% cut on subscriptions people buy through the App Store. Google unveiled a rival service the next day saying it would only keep 10% of subscriber fees.

Aniston was on "The View" last week to promote her latest movie the same day the New York Daily News reported that she was looking to buy a penthouse in Greenwich Village. The hosts handed her the paper, the back of which showed a full-page ad for Paragon Honda, in Queens. Millions watched.

Quirky TV ads have made E*Trade Financial famous but have done little to help pitch its functional appeal to investors. Can the online brokerage now catch up to its bigger rivals? E*Trade Financial may boast some of the most popular advertisements on TV, but the company still can't make a profit. Hobbled by bad loans that blew up in the financial crisis, it's stuck at fourth place in the highly competitive online brokerage industry. E*Trade executives are thus trying a new strategy: While not entirely abandoning their talking baby campaign, they're spending more than half of an increased ad budget …

As the NCAA Division 1 Men's Basketball tournament creeps up, Esurance has signed on to be official car insurance partner of the Pac-10 Conference. Other sponsors include Toyo Tires, Pacific Life and MFS Investment Management.

Pagani Automobili SpA will begin selling the Huayra later this year for a cool $1.1 million. The company's managing director, Francesco Zappacosta said fewer than five will be sold in the U.S. this year. "However we are planning on expanding our factory in the next year and this will allow us to sell between 10 an 15 cars per year in the U.S." The car joins the rarefied company of Bugatti Veyron and Lamborghini Reventon among vehicles that cost more than $1 million. If one needs to ask about the fuel economy of the car, which has a gnarly V12 …