Aniston was on "The View" last week to promote her latest movie the same day the New York Daily News reported that she was looking to buy a penthouse in Greenwich Village. The hosts handed her the paper, the back of which showed a full-page ad for Paragon Honda, in Queens. Millions watched.

The U.S. Department of Justice and the Federal Trade Commission are looking at whether Apple's media subscription service violates antitrust laws. The company on Feb. 15 announced it would start a subscription service for publishers to sell newspapers and magazines on Apple's iPad through the App Store. The model has Apple taking a 30% cut on subscriptions people buy through the App Store. Google unveiled a rival service the next day saying it would only keep 10% of subscriber fees.

The first TV ads from leading Greek yogurt brand Chobani encourage fans of the brand to share "real love stories" by submitting video clips photos and comments. The effort includes a new web site, billboards and social media to sift for fan comments. Billboards post fan tweets. The $13 million effort via Interpublic's Gotham runs through the end of the March.

Jaguar Cars, a division of India-based Tata Motors Group, is packing up its $100 million global ad account and moving it from Euro RSCG to a new agency, Spark44, whose only account will be Jaguar. The agency's headquarters will be in California, with regional hubs in the U.K., Germany and China. Jaguar said in a statement "...We are now finalizing details to create an innovative -- not in-house -- joint venture project named Spark44, which would be 100% dedicated to the Jaguar brand." The four men who will run Spark44 have ties to Jaguar, McCann Worldgroup digital marketing …

Virgin American entered the Chicago market with a Groupon deal offering a roundtrip fare to the West Coast for $128. The deal, the first airfare on Chicago-based Groupon Inc., sold out in Chicago in just eight minutes, said a Virgin America spokesperson. Virgin's Groupon deal also sold out in San Francisco and Los Angeles for a total of 2,100 tickets. The company's CEO, David Cush, said it would keep offering steep discounts out of O'Hare International.

Most Americans are cool with the new U.S. law that will start phasing out incandescent bulbs next year. A USA Today/Gallup poll finds that nearly three-quarters of adults say they have already replaced their standard bulbs with compact fluorescents or LEDs, and 84% are satisfied. The results come at the same time as the GOP is trying to repeal the 2007 law.

Farmers Insurance, which recently signed a 30-year naming-rights deal for a football stadium in Los Angeles, has also expanded its relationship with the Los Angeles Sparks WNBA team. Besides Sparks uniforms, the logo also will appear on team shooting shirts, in-arena signage and on the Staples Center court. The logo will also be on Sparks' advertising, the team's official Web site, tickets and pocket schedules.

A BMW 335i costs $260,000, but that price isn't fazing buyers who are flush with cash, because of record economic growth in Singapore. To buy a car there, one must traverse a gauntlet of licenses, permits and fees, since the city is trying to cut back on cars and invest in public transport. But the ranks of millionaires in Singapore increased by 35% last year giving it the highest proportion of millionaires of any country. What's a few hundred thou?

Two marketers at Dell's Round Rock, Tex., headquarters dressed up in biker outfits and skull masks and stormed headquarters telling everyone to get in the lobby. Some workers dialed 911 and the SWATs came to arrest the men. Turns out they were trying to demonstrate a new tablet, Dell Streak, that can interface with a Harley. Let's see if it works in jail.

Playboy sources say that while Hugh Hefner cut a $207 million deal to buy Playboy Enterprises and take it private, his control is honorary. He is actually junior partner in Icon Acquisition Holdings LP.